An increasing number of retailers are sending out emails to promots products and develop the relationships with their customers. Many start by using their own email accounts. Whilst this is a free and simple approach, there are reasons for not doing it.Read more...

If the shop has a website or catalogue as well, there is a real opportunity to increase staff productivity. The nature of selling in a shop is it is quite reactive, people have to be on hand for those times customers require service. Read more...

There are lots of small repetitive processes in retail, and Electronic Point of Sale (EPoS), or Retail Systems are great at doing small repetitive processes. By reducing the time spent on low value, often repetitive tasks, managers and staff can spend time on more powerful activities to really improve the…

Innovative promotional ideas can be hard to come by, but this is a really good one.Read more...

Google is a central information resource and retailers can use it to extend their service to more potential customers.Read more...

It is well known that it is easier to sell to existing customers than someone new to the store.  Most retail systems are able to capture email addresses now and it only takes a few seconds to ask the customer.Read more...

What do you currently do to encourage customer loyalty? A loyalty program can make customers feel part of the business and can make a big difference to profits. Particularly in fashion, with customers coming to rely on the garments purchased from your shop.Read more...

Sell through it the term used most commonly in fashion retail as a measure for indicating the performance of an item. It looks at both inventory levels and sales numbers.Read more...