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Month: December 2008

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    Uncategorised

    Top 4 reasons NOT to use Outlook for your email marketing


    An increasing number of retailers are sending out emails to promots products and develop the relationships with their customers. Many start by using their own email accounts. Whilst this is a free and simple approach, there are reasons for not doing it.Read more...
    Posted on December 12, 2008 by David Fairhurst by David Fairhurst
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    It’s not just a shop! Using staff for multichannel sales and fulfillment


    If the shop has a website or catalogue as well, there is a real opportunity to increase staff productivity. The nature of selling in a shop is it is quite reactive, people have to be on hand for those times customers require service. Read more...
    Posted on December 12, 2008 by David Fairhurst by David Fairhurst
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    Working efficiently with retail technology


    There are lots of small repetitive processes in retail, and Electronic Point of Sale (EPoS), or Retail Systems are great at doing small repetitive processes. By reducing the time spent on low value, often repetitive tasks, managers and staff can spend time on more powerful activities to really improve the…
    Posted on December 9, 2008 by David Fairhurst by David Fairhurst
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    Great idea for seasonal promotions


    Innovative promotional ideas can be hard to come by, but this is a really good one.Read more...
    Posted on December 6, 2008 by David Fairhurst by David Fairhurst
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    Links to blog directories


    Posted on December 6, 2008 by David Fairhurst by David Fairhurst
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    How independent retailers can use Google to their advantage


    Google is a central information resource and retailers can use it to extend their service to more potential customers.Read more...
    Posted on December 6, 2008 by David Fairhurst by David Fairhurst
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    How to use Retail Systems for marketing your shop


    It is well known that it is easier to sell to existing customers than someone new to the store.  Most retail systems are able to capture email addresses now and it only takes a few seconds to ask the customer.Read more...
    Posted on December 5, 2008 by David Fairhurst by David Fairhurst
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    Encouraging customer loyalty in retail


    What do you currently do to encourage customer loyalty? A loyalty program can make customers feel part of the business and can make a big difference to profits. Particularly in fashion, with customers coming to rely on the garments purchased from your shop.Read more...
    Posted on December 4, 2008 by David Fairhurst by David Fairhurst
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    What is Sell-Through?


    Sell through it the term used most commonly in fashion retail as a measure for indicating the performance of an item. It looks at both inventory levels and sales numbers.Read more...
    Posted on December 4, 2008 by David Fairhurst by David Fairhurst
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