The Nofollow Conundrum

The Nofollow Conundrum

What’sthe best way for a software developer to fix any bugs that it creates in its own software? Simple… get the software’s users to report the issues. This crowd sources any testing (for free!), meaning the software developer doesn’t have to pay out for expensive and time-consuming user testing, plus it gets the bugs fixed faster, meaning more robust software […]

Internal Linking – What Works and Why…

Internal Linking – What Works and Why…

Search Engine Optimisation as an industry has a reputation which is sometimes right down there with economy crashing rogue bankers, ‘dodgy expenses’ politicians and used car salesman. As a retailer you’ve probably been exposed to hundreds of phone calls from people promising you ‘top of Google positions’ and piles of revenue which never materialises. The fact of the matter is […]

Video Marketing – Why You Need It

Video Marketing – Why You Need It

I read with sadness back in May this year about the demise of Grumpy Cat, the internet meme sensation who not only shot to fame because of a genetically malformed face but ended up netting her owners millions of dollars in revenue in the process. https://www.bbc.co.uk/news/world-us-canada-48308638 Part of Grumpy Cat’s meteoric rise to fame was the viral effect of video […]