The Nofollow Conundrum


What’s the best way for a software developer to fix any bugs that it creates in its own software? Simple… get the software’s users to report the issues.  This crowd sources any testing (for free!), meaning the software developer doesn’t have to pay out for expensive and time-consuming user testing,…

Internal Linking – What Works and Why…


Search Engine Optimisation as an industry has a reputation which is sometimes right down there with economy crashing rogue bankers, ‘dodgy expenses’ politicians and used car salesman. As a retailer you’ve probably been exposed to hundreds of phone calls from people promising you ‘top of Google positions’ and piles of…