February 2020 - Intelligent Retail Blog

SEO

Local Search Optimisation – Why your eCommerce Business Needs it!

We all know that online sales are the main growth area nowadays, however the types of products a retailer may sell has a massive impact on the ability to sell those products online – not all products are highly suited to the digital revolution! As an online marketer, I know…

Posted on February 25, 2020 by David Fairhurst by David Fairhurst

SEO

eCommerce – Getting the Focus Right

For retail businesses in 2020, a fully functioning eCommerce website is massively important. In fact, if you live in the UK and rely on UK purchases, then your eCommerce website should consume a good portion of your trading hours, because this really is where the growth is... especially via mobile…

Posted on February 24, 2020 by David Fairhurst by David Fairhurst

EPoS

Why You Need a Multichannel EPoS System

Time, as the saying goes is precious. No more so when you’re running a retail business. Let’s face it, we would all rather be enjoying the fruits of our labour than spending all our time checking stock, listing products on Ebay, Amazon and eCommerce websites or doing the end of…

Posted on February 21, 2020February 18, 2020 by David Fairhurst by David Fairhurst

Marketing

Creating Content that Kicks

Online marketing is a confusing profession sometimes. At various times of the day I’m asked to be statistician, author, business analyst and programmer and that’s before we get started on actually putting together campaigns, dealing with copywriters and managing multiple clients through various communications systems. The phrase ‘octopus on stilts’…

Posted on February 20, 2020February 17, 2020 by David Fairhurst by David Fairhurst

SEO

Laying the Groundwork for eCommerce

Why it pays to look ahead when planning out a new eCommerce website launch. As a well-seasoned online marketer, I’ve probably seen every possible scenario when being asked to promote a website, however it always surprises me when clients are totally on-board with the advice that I give and it…

Posted on February 19, 2020February 17, 2020 by David Fairhurst by David Fairhurst

eCommerce

Product Pages – Your Virtual Salespeople

I remember talking to a potential client many years ago who was terribly disappointed with the results from their new eCommerce website. This particular client had never traded online before, so went onto Google and did all of the required research. All of this research pointed to the fact that…

Posted on February 18, 2020February 17, 2020 by David Fairhurst by David Fairhurst

SEO

Getting the Right Domain Name For Your eCommerce Website

If there’s one thing guaranteed to cause frustration, stress and worry for any new eCommerce business owner, finding a good domain name is probably on the list. I remember way back in the early ‘noughties’ spending literally days musing over a name for my new business, one which had an…

Posted on February 17, 2020February 12, 2020 by David Fairhurst by David Fairhurst

Fundraising

Vinnies Bush Fire Appeal

Vinnies is an Australian charity who are running a Bushfire Appeal to help those affected by the awful bushfires across the state of South Australia. They are also one of our Intelligent Retail customers. Our Customer Services Manager, Ben has been visiting Vinnies during his visit to our Australia &…

Posted on February 17, 2020February 19, 2020 by David Fairhurst by David Fairhurst

search engine marketing spelled out in bricks

SEO

Why on-going keyphrase research is a “must do” for SEO

Those associated with Online Marketing will know that before embarking upon any kind of online campaign, keyphrase research must be undertaken. If this vital step is not done then how will you ever know if you are targeting the right keyphrases for organic optimisation of a website or for a…

Posted on February 14, 2020February 12, 2020 by David Fairhurst by David Fairhurst

Ben at Intelligent Retail Australia office

Company Updates

Ben visits the Intelligent Retail Australia office

Our Customer Service Manager, Ben, has been travelling all the way to Sydney to see our Australia & NZ Intelligent Retail team! We work as one team across two offices in separate continents, however it was a great opportunity for Ben to meet some of the ANZ customers, as well…

Month: February 2020

SEO