March 2020 - Intelligent Retail Blog

eCommerce

Website User Experience – Why You Should Care

A few years ago I had to sell my beloved Honda S2000, a car which was as bonkers as it was beautiful. Despite the occasional leak of the soft top roof and an annoying habit of trying to kill me on roundabouts, I desperately loved that car and miss it…

Posted on March 27, 2020 by David Fairhurst by David Fairhurst

SEO

Lost Link Equity – Grabbing back what’s rightfully yours!

Search engines like Google use a number of different ranking factors to determine where to place pages in search results. These ranking factors can number into the hundreds (in Google's case), but roughly speaking these ranking factors come into three main areas: on-site factors, off-site factors and hosting related factors.…

Posted on March 26, 2020 by David Fairhurst by David Fairhurst

eCommerce

Covid-19 and eCommerce – Keeping Retail Going

Here at Intelligent Retail we are lucky to work with hundreds of dedicated, hard-working independent retailers who utilise our Multichannel EPoS (Electronic Point of Sale) and eCommerce systems to trade across many different channels, both online and offline. Prior to the Covid-19 outbreak, it was quite clear that eCommerce sales…

Posted on March 25, 2020 by David Fairhurst by David Fairhurst

SEO

Choosing a Great Domain Name for your eCommerce Store

Way back in the dying months of my time at University I started a business with one of my friends, focussing on web design and marketing. Even back in 1998, competition for domain names was tough and we spent many evenings trying to find the perfect name for the business…

Posted on March 19, 2020 by David Fairhurst by David Fairhurst

EPoS

Retail and the Coronavirus – Do you Multichannel?

There can be absolutely no doubt that the current Coronavirus (Covid-19) pandemic is having profound effects on every aspect of life. Unprecedented measures are currently being taken by governments Worldwide to mitigate the damage this disease is inflicting on citizens and because of this retail is suffering. Or is it?…

Posted on March 18, 2020 by David Fairhurst by David Fairhurst

Marketing

Chasing Google Search Results – Why Diversification Matters

It's hard to imagine that the search engine behemoth Google started trading in a small suburban garage in California. Back then (1998), supported by a loan from Sun co-founder Andy Bechtolsheim Google was solely focussed on organising the massive amount of information already available on the fledgling World Wide Web…

Posted on March 17, 2020 by David Fairhurst by David Fairhurst

Fundraising

Sports Relief 2020 in the Intelligent Retail Office

Every year, it's been something of a tradition to join in the fun on Sport Relief day and raise some money for this worthy charity. Most of the time the whole office gets involved to some degree. @Sportrelief is a charity that was set up to raise money to help…

Posted on March 16, 2020 by David Fairhurst by David Fairhurst

eCommerce

Duplicate Product Descriptions – Why You Shouldn’t Copy Suppliers

If any of you have ever heard me speak at retail events or marketing conferences then you'll know I have a fairly ingrained hatred of bad website content. To me, if you can't be bothered to provide your website visitors with something to look at and read then you shouldn't…

Posted on March 12, 2020 by David Fairhurst by David Fairhurst

eCommerce

User Reviews – Virtual Gossip or Goldmine?

It's funny how no matter what direction technology pushes us in, people always default to what they know works. If you're a 'bricks and mortar' retailer and you've been trading for many years, you will probably remember a time before all this Internet malarkey when 'word of mouth' was the…

Posted on March 11, 2020 by David Fairhurst by David Fairhurst

Marketing

Getting Creative with Online Marketing

Do you remember Jedward? Personally, I'm desperately trying to forget about the two lads from Ireland who seemed to dominate the headlines back in 2009 but there's no doubt the gruesome twosome had something which stirred emotions, good and bad. Some ridiculed John and Edward Grimes, after all why would…

Month: March 2020

eCommerce

Website User Experience – Why You Should Care

Posted on March 27, 2020 by David Fairhurst by David Fairhurst

SEO

Lost Link Equity – Grabbing back what’s rightfully yours!

Posted on March 26, 2020 by David Fairhurst by David Fairhurst

eCommerce

Covid-19 and eCommerce – Keeping Retail Going

Posted on March 25, 2020 by David Fairhurst by David Fairhurst

SEO

Choosing a Great Domain Name for your eCommerce Store

Posted on March 19, 2020 by David Fairhurst by David Fairhurst

EPoS

Retail and the Coronavirus – Do you Multichannel?

Posted on March 18, 2020 by David Fairhurst by David Fairhurst

Marketing

Chasing Google Search Results – Why Diversification Matters

Posted on March 17, 2020 by David Fairhurst by David Fairhurst

Fundraising

Sports Relief 2020 in the Intelligent Retail Office

Posted on March 16, 2020 by David Fairhurst by David Fairhurst

eCommerce

Duplicate Product Descriptions – Why You Shouldn’t Copy Suppliers

Posted on March 12, 2020 by David Fairhurst by David Fairhurst

eCommerce

User Reviews – Virtual Gossip or Goldmine?

Posted on March 11, 2020 by David Fairhurst by David Fairhurst

Marketing

Getting Creative with Online Marketing

Posted on March 9, 2020 by David Fairhurst by David Fairhurst