The independent retail landscape has changed. Walk into many gift shops, card shops, homeware stores, or arts and crafts retailers today and you will often find a cafe tucked inside. It makes perfect sense. A coffee and a slice of cake encourages customers to linger, and customers who linger tend to spend more. It turns a quick browse into an […]
Winning a new customer costs far more than keeping one you already have. For independent retailers, footfall is hard won, every visitor who walks through the door has been earned through marketing spend, word of mouth, or simply a great shop window. Yet a surprising number of independent retail businesses have no structured way to bring that shopper back a […]