Stand out from the crowd

A recent article by Henry Williams published in Startups looks at what small retail businesses can do to stand out from the crowd.

A study from OnBuy an online retail marketplace found that the number of independent stores that are opening in Britain are on the rise, whilst chain stores are on a decline within every region except Yorkshire.

Stand out from the crowd

We are all aware of how important it is for high street retailers to have an online presence. Research from British Land a commercial property company, states the importance of a relationship between a physical and online store as mutually beneficial. They have also highlighted the fact that a physical store opening can boost traffic to your website by an average of 52% within six weeks. The boost in website traffic comes from local shoppers within the area.

To maintain this traffic retailers need to stand out from the crowd both online and on the high street and there are 5 ways to this. One of the ways is to promote customer loyalty.

By running a loyalty scheme you are not only encouraging repeat business but you are learning more about your customers therefore allowing you to personalise making them feel valuable.

Connecting the Pieces

At Intelligent Retail, we can help you improve loyalty with Connect, our multichannel Electronic Point of Sale EPoS system.

Connect is an easy to use EPoS system for independent retailers, which is built to incorporate multichannel sales, so if you to sell online or on marketplaces you can manage all stock and orders centrally. Most importantly, it allows you to maintain a valuable customer database for your business and you can run customer loyalty programs direct from the till. This gives your customers an incentive to come back, helps to build customer loyalty, increase repeat visits and sales.