Beginner’s Guide: How to get the best insights of your Search Console Performance report

Beginner’s Guide: How to get the best insights of your Search Console Performance report

Graphs, numbers, metrics and statistics – sounds overwhelming, doesn’t it? In this blog post we will guide you through the Google Search Console Performance report step by step so that you can get the best insights about your business’ online performance. What is Google Search Console? Google Search Console is a web service tool where you can get all your […]

The Google BERT Update – What it Means for Retailers

The Google BERT Update – What it Means for Retailers

Some of you may now have heard about Google’s latest search engine update, named Google BERT. The BERT update (which stands for ‘Bidirectional Encoder Representations from Transformers’) is a natural language processing algorithm, basically helping a machine understand what words in a sentence mean in Human terms. The BERT algorithm update builds upon machine learning that Google have been using […]

Gearing up for a Bumper Black Friday

Gearing up for a Bumper Black Friday

Gearing up for a Bumper Black Friday It’s a fair bet that if you’re an online retailer in any sector (except very specialised sectors, like for instance Halloween costume supplies!) then you probably see your biggest volumes of sales around the Black Friday period leading into Christmas. By analysing data from Google Analytics showing the traffic trends of hundreds of […]

Google Remarketing for Retailers

Google Remarketing for Retailers

Retailers who run ‘bricks and mortar’ stores will be familiar with the following scenario. A potential customer walks through the door, does a circuit of the shop (perhaps mumbling a bit and pointing at things) and then leaves, never conversing, never looking like a purchaser. Could you have done more to convert this potential customer into a purchaser? Were they […]

Video Marketing – Why You Need It

Video Marketing – Why You Need It

I read with sadness back in May this year about the demise of Grumpy Cat, the internet meme sensation who not only shot to fame because of a genetically malformed face but ended up netting her owners millions of dollars in revenue in the process. https://www.bbc.co.uk/news/world-us-canada-48308638 Part of Grumpy Cat’s meteoric rise to fame was the viral effect of video […]

Online Reviews – Why They Matter

A few years ago I did a long and strenuous hike up Mt. Krn in Slovenia. When I say ‘long and strenuous’ I mean 6 hours of puffing and panting, sweating and begging to dunk my head in the ice cold waterfall that was coming down the side of the mountain. To those of you who aren’t bent towards such […]

On-Page Optimisation for eCommerce in 2019

On-Page Optimisation for eCommerce in 2019

On-Page Optimisation for eCommerce in 2019 There are those in the Online Marketing community who will try to convince any potential new client that ‘Search Engine Optimisation’, especially on-page optimisation is some kind of mystic artform, the knowledge of which is only available to a tenth level monk who lives on the top a mountain in the Himalayas. The guy […]

2018 eCommerce Round-Up

2018 eCommerce Round-Up

What happened in eCommerce during 2018? Omni-Channel grew in importance If you want to see why having an integrated, Omni-Channel approach to retailing is so important, take a look at the multi-channel funnels data in your Google Analytics panel, especially the assisted conversions data. This will show you that user journeys for eCommerce are becoming extremely complex, with users diving […]

Easy Blogging for Better eCommerce Results

Easy Blogging for Better eCommerce Results

Why You Should Be a Business Blogger Ever since Google introduced PageRank, which counts incoming links to a page as ‘votes of confidence’ for that page, we’ve had major problems with spammers trying to game Google’s systems. In simple terms, the more links you have coming from different websites to any particular page, the higher that page will rank for […]