Optimising for Voice Activated Search

Optimising for Voice Activated Search

A Crash Course in Voice Search Engine Optimisation Way back in the 1980’s I worked for an Engineering company making precision parts for trains, helicopters and all sorts of high-tech, extremely secretive military projects. All this technical wizardry was created by a CNC machining centre, programmed using a punched paper tape machine, allied with a green screen computer system with […]

Growth in Online Orders from Mobile Devices

Growth in Online Orders from Mobile Devices

  An article published by Retail Times highlights how UK retailers have seen digital revenue grow 10% in the first quarter of 2018. The report conducted by Salesforce shows that the growth in traffic and orders came from mobile devices in the UK, and saw computer and tablet use decline year-over year. Mobile devices drove 25% of UK’s order growth and […]

Online Sales on the Increase

Online Sales on the Increase

It looks like shoppers are continuing to shift online, highlighting the importance of a multichannel solution. In a news article published last week “Next said that sales of full-priced products at its stores tumbled in contrast to online demand. Like-for-like full price sales in stores fell by 9.1% while in marked contrast, online full price sales were up 11.2%.

Customer Strategy Day at Intelligent Retail

Customer Strategy Day at Intelligent Retail

On Thursday 15th March 2018 Intelligent Retail in Newbury held a Customer Strategy Day event, where we welcomed a selection of customers to our office to discuss strategies to push forward online business. The day began with a working breakfast, where we were able to chat to our customers, discuss current marketing strategies and what we as a company have […]

How To ‘CRO’ A New Ecommerce Website

So your website is finally finished! Great! And you have successfully driven traffic to it. So where are the sales? Well, there’s more work to do yet it’s time for some strategic CRO. The percentage of customers who land on your site and go on to make a purchase (or complete another important action like a blog sign up) is […]

IR rolls out update to Amazon Marketplace Integration

Recently Amazon updated their Amazon Marketplace Web Service so that a previously optional authorisation token became compulsory. Following this announcement and with a short period of time in which to develop and implement any required changes, Intelligent Retail went to work on making sure our customers were not impacted in any way by this change. Following some speedy work by […]

Beginners Guide to Moving Online

The principles of retailing in a bricks-and mortar shop are about offering a compelling proposition, being very efficient in your service to customers, and understanding what it feels like to be a customer of your particular brand. When you make the move online, these principles still apply, but some extra knowledge and research is required. Here are the steps you […]