The principles of retailing in a bricks-and mortar shop are about offering a compelling proposition, being very efficient in your service to customers, and understanding what it feels like to be a customer of your particular brand. When you make the move online, these principles still apply, but some extra knowledge and research is required. Here are the steps you […]
QR Barcodes for Retail
QR Barcodes can be used in many forms of advertising. So what are they? How are some retailers using them now and can independent retailers gain anything from using them? Read more…
Internet sales continue to rise
Internet sales are still continuing to rise. IMRG, the eCommerce industry body reported that internet sales rose year on year 19% in January, 12% in February and 15% on average over the last 6 months. This is less than the growth seen in previous years, but still notable in the current recession and according to James Roper the Chief Executive […]