Always try hard to impress your customers and use the positive comments you obtain around your website. This helps develop trust for new customers who haven't tried you yet. Read on to find out more about how to use testimonials to your advantage. Read more…
Running Competitions for SEO
Occasionally holding a competition on your website can give it a much needed boost in quieter seasons, or capitalise on a busy buying period like Christmas or Valentine's Day. Here I show you how to approach launching a competition in the best way for SEO. Read more…
Ecommerce Multichannel
As online retail continues to grow year on year, shop owners across all sectors are becoming increasingly aware of the opportunities offered by multichannel systems. It's possible for any business to place itself at a distinct advantage by consistently offering customers good service, convenience and value for money across all channels – on the high street, over the phone, throughout […]
Using Shop Images to Increase Trust
Do you have a physical shop? Have you made this completely clear on your website? If not, why not? Showing potential customers pictures of your shop can help them trust you and commit to purchase from you, instead of your competitors. Read more…
The Importance of Product Images
Product Images – This isn't strictly SEO related, but is still vitally important for your website to be successful. This is especially the case with clothing retailers . Taking high quality photos with a number of different angles and close-up shots will make a vast difference to the conversion rate on your website. Read more…
Video Content in Retail SEO
Appearing at the top of Google for competitive products and product ranges can be very difficult, but you can cut out a lot of the time and effort by simply using Youtube. Video results often appear right at the top of Google results, so never underestimate the power of video in Search Engine Optimisation. Here I explain more and give […]
Google Maps – SEO
Part of our SEO programme at Intelligent Retail is to add a client to Google Maps, if they're not already listed. A large proportion of retailers appear to know very little about Google Maps and how to get listed. Yet it's an essential part of SEO and getting seen in local searches. Here I show you how to create a […]
Ecommerce Search Engine Optimisation ( Ecommerce SEO )
Choosing the right e commerce package can make or break an online store. If you want the best Ecommerce search engine optimisation then choose an ecommerce package which offers you the best chance of getting results! Read more…
Retail SEO Presentation at SES London
It’s that time of year again when the SEO / marketing department here at Intelligent Retail get to present at some top-class events… We’re currently at the Spring Fair (NEC, Birmingham, UK), the World’s largest retail fair (I’m reliably informed!) but over the next week we’ll be moving onto Pure London (14 – 16th February 2010, Olympia, London, UK) and […]