My blog - Page 2 of 18 -

eCommerce

Video Marketing – Why You Need It

I read with sadness back in May this year about the demise of Grumpy Cat, the internet meme sensation who not only shot to fame because of a genetically malformed face but ended up netting her owners millions of dollars in revenue in the process. https://www.bbc.co.uk/news/world-us-canada-48308638 Part of Grumpy Cat’s…

Posted on September 13, 2019 by David Fairhurst by David Fairhurst

eCommerce

Online Reviews – Why They Matter

A few years ago I did a long and strenuous hike up Mt. Krn in Slovenia. When I say ‘long and strenuous’ I mean 6 hours of puffing and panting, sweating and begging to dunk my head in the ice cold waterfall that was coming down the side of the…

Posted on July 2, 2019 by David Fairhurst by David Fairhurst

Awards

Intelligent Retail Charity Quiz Night

This year's Intelligent Retail charity quiz night took part on 16th May 2019 and with a change to our usual venue the pizza and drink was enjoyed in our own office! The event this year was in aid of the Anthony Nolan blood cancer charity, who help make lifesaving connections…

Posted on June 13, 2019 by David Fairhurst by David Fairhurst

eCommerce

On-Page Optimisation for eCommerce in 2019

On-Page Optimisation for eCommerce in 2019 There are those in the Online Marketing community who will try to convince any potential new client that ‘Search Engine Optimisation’, especially on-page optimisation is some kind of mystic artform, the knowledge of which is only available to a tenth level monk who lives…

Posted on January 23, 2019 by David Fairhurst by David Fairhurst

Awards

International Craft Awards 2018

Voting for the prestigious International Craft Awards 2018 has now closed and again Intelligent Retailers feature in the nominee list! Here's a low-down on the nominations: Best Craft Book Stamps by Chloe – Project Books Best Crafts Website Crafty Devils Independent Stores - North of England The Fat Quarters…

Posted on January 9, 2019 by David Fairhurst by David Fairhurst

eCommerce

2018 eCommerce Round-Up

What happened in eCommerce during 2018? Omni-Channel grew in importance If you want to see why having an integrated, Omni-Channel approach to retailing is so important, take a look at the multi-channel funnels data in your Google Analytics panel, especially the assisted conversions data. This will show you that user…

Posted on December 13, 2018 by David Fairhurst by David Fairhurst

eCommerce

Creating an eCommerce marketing strategy that works

Creating an Online Marketing Strategy I work with a large range of retailers who all have a common problem – they all know that their online properties are an important part of their companies’ overall business strategy (and may be the growing part of the business) but in many cases…

Posted on December 4, 2018 by David Fairhurst by David Fairhurst

eCommerce

Easy Blogging for Better eCommerce Results

Why You Should Be a Business Blogger Ever since Google introduced PageRank, which counts incoming links to a page as ‘votes of confidence’ for that page, we’ve had major problems with spammers trying to game Google’s systems. In simple terms, the more links you have coming from different websites to…

Posted on November 14, 2018 by David Fairhurst by David Fairhurst

eCommerce

Why Your Business Needs SEO

If you are tasked with promotion of the eCommerce side of your business, it may be difficult to see the immediate benefits of Search Engine Optimisation (SEO). With so many different marketing methods such as affiliate marketing, Pay Per Click, email and Social Media Marketing offering almost immediate returns, why…

Posted on October 30, 2018 by David Fairhurst by David Fairhurst

eCommerce

PATS Telford 2018

PATS Telford 2018 Seminars The Online Marketing team from Intelligent Retail again presented to pet retailers at the @PATS_TELFORD show 23rd and 24th September 2018, with Tina Jones and David Fairhurst attending. Again the team focussed on easy to implement, real-world strategies to help retailers optimise and promote their eCommerce…

Blog

Posted on September 13, 2019 by David Fairhurst by David Fairhurst

Posted on July 2, 2019 by David Fairhurst by David Fairhurst

Posted on June 13, 2019 by David Fairhurst by David Fairhurst

Posted on January 23, 2019 by David Fairhurst by David Fairhurst

Posted on January 9, 2019 by David Fairhurst by David Fairhurst

Posted on December 13, 2018 by David Fairhurst by David Fairhurst

Posted on December 4, 2018 by David Fairhurst by David Fairhurst

Posted on November 14, 2018 by David Fairhurst by David Fairhurst

Posted on October 30, 2018 by David Fairhurst by David Fairhurst

Posted on September 26, 2018 by David Fairhurst by David Fairhurst