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SEO

Google Local Search Ranking Factors – Why Targetting ‘Short Head’ Is Back

Traditionally, optimisation of retail (eCommerce) websites has been all about so called 'long tail' keyphrases. These keyphrases are the ones which usually refer to the product level or 'brand+product name+product type' kind of searches. The reason for this is quite logical and is based on user behaviour, in that people…

Posted on March 5, 2020February 27, 2020 by David Fairhurst by David Fairhurst

Google

Google Search Quality Rater Guidelines – A Retailer’s Guide

Imagine playing a card game where the dealer won't tell you the rules, it costs you money every time you lose and you are more or less obliged to play in order to survive. I'm going to call this 'the Google game'; it's something that Online Marketers like myself know…

Posted on February 27, 2020 by David Fairhurst by David Fairhurst

eCommerce

Setting the Right Target for Your eCommerce Business

Why a Hunch Can Lead to Disaster. I remember a few years ago having a meeting with a charity client of ours at the prestigious Google offices in Central London, along with the Director of Marketing for Google (UK), to discuss how Google could potentially help with promotion of charity's…

Posted on February 26, 2020 by David Fairhurst by David Fairhurst

SEO

Local Search Optimisation – Why your eCommerce Business Needs it!

We all know that online sales are the main growth area nowadays, however the types of products a retailer may sell has a massive impact on the ability to sell those products online - not all products are highly suited to the digital revolution! As an online marketer, I know…

Posted on February 25, 2020 by David Fairhurst by David Fairhurst

SEO

eCommerce – Getting the Focus Right

For retail businesses in 2020, a fully functioning eCommerce website is massively important. In fact, if you live in the UK and rely on UK purchases, then your eCommerce website should consume a good portion of your trading hours, because this really is where the growth is... especially via mobile…

Posted on February 24, 2020 by David Fairhurst by David Fairhurst

EPoS

Why You Need a Multichannel EPoS System

Time, as the saying goes is precious. No more so when you're running a retail business. Let's face it, we would all rather be enjoying the fruits of our labour than spending all our time checking stock, listing products on Ebay, Amazon and eCommerce websites or doing the end of…

Posted on February 21, 2020February 18, 2020 by David Fairhurst by David Fairhurst

Marketing

Creating Content that Kicks

Online marketing is a confusing profession sometimes. At various times of the day I'm asked to be statistician, author, business analyst and programmer and that's before we get started on actually putting together campaigns, dealing with copywriters and managing multiple clients through various communications systems. The phrase 'octopus on stilts'…

Posted on February 20, 2020February 17, 2020 by David Fairhurst by David Fairhurst

SEO

Laying the Groundwork for eCommerce

Why it pays to look ahead when planning out a new eCommerce website launch. As a well-seasoned online marketer, I've probably seen every possible scenario when being asked to promote a website, however it always surprises me when clients are totally on-board with the advice that I give and it…

Posted on February 19, 2020February 17, 2020 by David Fairhurst by David Fairhurst

eCommerce

Product Pages – Your Virtual Salespeople

I remember talking to a potential client many years ago who was terribly disappointed with the results from their new eCommerce website. This particular client had never traded online before, so went onto Google and did all of the required research. All of this research pointed to the fact that…

Posted on February 18, 2020February 17, 2020 by David Fairhurst by David Fairhurst

SEO

Getting the Right Domain Name For Your eCommerce Website

If there's one thing guaranteed to cause frustration, stress and worry for any new eCommerce business owner, finding a good domain name is probably on the list. I remember way back in the early 'noughties' spending literally days musing over a name for my new business, one which had an…

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