Promoting your e-commerce website

A large part of Search Engine Optimisation (SEO) is creating inbound links to a website which increase the perceived importance of that website.

Search engine algorithms use inbound links (from external websites into yours) as a vote on popularity, and to a certain respect a vote of trust, so it makes sense to think that the more links you have the better. Like most things in life, things aren't quite this simple…

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