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SEO

Google Local Search Ranking Factors – Why Targetting ‘Short Head’ Is Back

Traditionally, optimisation of retail (eCommerce) websites has been all about so called ‘long tail’ keyphrases. These keyphrases are the ones which usually refer to the product level or ‘brand+product name+product type’ kind of searches. The reason for this is quite logical and is based on user behaviour, in that people generally shop online in a […]

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SEO

Local Search Optimisation – Why your eCommerce Business Needs it!

We all know that online sales are the main growth area nowadays, however the types of products a retailer may sell has a massive impact on the ability to sell those products online – not all products are highly suited to the digital revolution! As an online marketer, I know that Psychology has a big […]

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SEO

eCommerce – Getting the Focus Right

For retail businesses in 2020, a fully functioning eCommerce website is massively important. In fact, if you live in the UK and rely on UK purchases, then your eCommerce website should consume a good portion of your trading hours, because this really is where the growth is… especially via mobile devices (tablets and smartphones). So… […]

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SEO

Laying the Groundwork for eCommerce

Why it pays to look ahead when planning out a new eCommerce website launch. As a well-seasoned online marketer, I’ve probably seen every possible scenario when being asked to promote a website, however it always surprises me when clients are totally on-board with the advice that I give and it really makes my day when […]

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eCommerce

Product Pages – Your Virtual Salespeople

I remember talking to a potential client many years ago who was terribly disappointed with the results from their new eCommerce website. This particular client had never traded online before, so went onto Google and did all of the required research. All of this research pointed to the fact that if you really want to […]