Categories
eCommerce

Website User Experience – Why You Should Care

A few years ago I had to sell my beloved Honda S2000, a car which was as bonkers as it was beautiful. Despite the occasional leak of the soft top roof and an annoying habit of trying to kill me on roundabouts, I desperately loved that car and miss it daily. There was however one […]

Categories
eCommerce

Setting the Right Target for Your eCommerce Business

Why a Hunch Can Lead to Disaster. I remember a few years ago having a meeting with a charity client of ours at the prestigious Google offices in Central London, along with the Director of Marketing for Google (UK), to discuss how Google could potentially help with promotion of charity’s online business. This charity helped […]

Categories
SEO

Getting the Right Domain Name For Your eCommerce Website

If there’s one thing guaranteed to cause frustration, stress and worry for any new eCommerce business owner, finding a good domain name is probably on the list. I remember way back in the early ‘noughties’ spending literally days musing over a name for my new business, one which had an available domain name and didn’t […]