Gearing up for a Bumper Black Friday It’s a fair bet that if you’re an online retailer in any sector (except very specialised sectors, like for instance Halloween costume supplies!) then you probably see your biggest volumes of sales around the Black Friday period leading into Christmas. By analysing data from Google Analytics showing the traffic trends of hundreds of […]
Retailers who run ‘bricks and mortar’ stores will be familiar with the following scenario. A potential customer walks through the door, does a circuit of the shop (perhaps mumbling a bit and pointing at things) and then leaves, never conversing, never looking like a purchaser. Could you have done more to convert this potential customer into a purchaser? Were they […]
On-Page Optimisation for eCommerce in 2019 There are those in the Online Marketing community who will try to convince any potential new client that ‘Search Engine Optimisation’, especially on-page optimisation is some kind of mystic artform, the knowledge of which is only available to a tenth level monk who lives on the top a mountain in the Himalayas. The guy […]
What happened in eCommerce during 2018? Omni-Channel grew in importance If you want to see why having an integrated, Omni-Channel approach to retailing is so important, take a look at the multi-channel funnels data in your Google Analytics panel, especially the assisted conversions data. This will show you that user journeys for eCommerce are becoming extremely complex, with users diving […]
Creating an Online Marketing Strategy I work with a large range of retailers who all have a common problem – they all know that their online properties are an important part of their companies’ overall business strategy (and may be the growing part of the business) but in many cases those same retailers are lacking in the knowledge required to […]
Why You Should Be a Business Blogger Ever since Google introduced PageRank, which counts incoming links to a page as ‘votes of confidence’ for that page, we’ve had major problems with spammers trying to game Google’s systems. In simple terms, the more links you have coming from different websites to any particular page, the higher that page will rank for […]
If you are tasked with promotion of the eCommerce side of your business, it may be difficult to see the immediate benefits of Search Engine Optimisation (SEO). With so many different marketing methods such as affiliate marketing, Pay Per Click, email and Social Media Marketing offering almost immediate returns, why would you bother with a website content strategy and page […]
Historical Link Reclamation Or grabbing back what’s rightfully yours! Search engines like Google use several different ranking factors to determine where to place pages in search results. These ranking factors can number into the hundreds (in Google’s case), but roughly speaking these ranking factors come into three main areas: On-site factors, Off-site factors and Hosting Environment. Traditionally the biggest influence […]
Why You Should Check Your Links The work that I do on many levels involves a series of quite easy to understand tasks all based on sound principles plus a modicum, well let’s make that large chunk, of common sense. Yet when it comes to Search Engine Optimisation and dealing with Google, my job also includes being on constant 24/7 […]
If like me, you are ‘getting on a bit’… you will remember a time way before the Internet, online shopping, video surveillance on every street corner and the predominance of social media. Back then, attention spans were vastly longer than today, because there was less visual stimuli, less data to assimilate, less demand on our waking hours. If you keep […]