I read with sadness back in May this year about the demise of Grumpy Cat, the internet meme sensation who not only shot to fame because of a genetically malformed face but ended up netting her owners millions of dollars in revenue in the process. https://www.bbc.co.uk/news/world-us-canada-48308638 Part of Grumpy Cat’s meteoric rise to fame was the viral effect of video […]
Creating an Online Marketing Strategy I work with a large range of retailers who all have a common problem – they all know that their online properties are an important part of their companies’ overall business strategy (and may be the growing part of the business) but in many cases those same retailers are lacking in the knowledge required to […]
Why You Should Be a Business Blogger Ever since Google introduced PageRank, which counts incoming links to a page as ‘votes of confidence’ for that page, we’ve had major problems with spammers trying to game Google’s systems. In simple terms, the more links you have coming from different websites to any particular page, the higher that page will rank for […]
If you are tasked with promotion of the eCommerce side of your business, it may be difficult to see the immediate benefits of Search Engine Optimisation (SEO). With so many different marketing methods such as affiliate marketing, Pay Per Click, email and Social Media Marketing offering almost immediate returns, why would you bother with a website content strategy and page […]
Two of our SEO specialists presented a seminar this past weekend at the Pets and Aquatics Trade Show (PATS) at its autumn venue, The International Centre, Telford. Tina Jones and Nathan Stevens presented an eCommerce seminar covering
Link building. Just the words bring out dread and fear in many online marketers. Why? Because link building, just like telemarketing and working on a production line can be onerous, soul destroying task you really wouldn’t wish on a Hedge Fund owner, let alone your worst enemy. But trust me on this, if you think like this then you’re doing […]