Creating an Online Marketing Strategy I work with a large range of retailers who all have a common problem – they all know that their online properties are an important part of their companies’ overall business strategy (and may be the growing part of the business) but in many cases those same retailers are lacking in the knowledge required to […]
Why You Should Be a Business Blogger Ever since Google introduced PageRank, which counts incoming links to a page as ‘votes of confidence’ for that page, we’ve had major problems with spammers trying to game Google’s systems. In simple terms, the more links you have coming from different websites to any particular page, the higher that page will rank for […]
If you are tasked with promotion of the eCommerce side of your business, it may be difficult to see the immediate benefits of Search Engine Optimisation (SEO). With so many different marketing methods such as affiliate marketing, Pay Per Click, email and Social Media Marketing offering almost immediate returns, why would you bother with a website content strategy and page […]
The Duplicate Content Monster Just like most Western political systems, Google works on a ‘first past the post’ system when you’re talking about content. This means fresh, unique content is key to success. ‘That’s great!’ I hear you saying, ‘because I write my own product descriptions and all the content in my website is unique’. But is it? If you […]
Historical Link Reclamation Or grabbing back what’s rightfully yours! Search engines like Google use several different ranking factors to determine where to place pages in search results. These ranking factors can number into the hundreds (in Google’s case), but roughly speaking these ranking factors come into three main areas: On-site factors, Off-site factors and Hosting Environment. Traditionally the biggest influence […]
Website Migration Why it pays to plan ahead when moving to a new website If you’re an established retailer, it’s a fairly safe bet that you already have an eCommerce website of some description. With the ever-accelerating pace of eCommerce in the UK, many retailers already have fully functioning eCommerce websites which contribute to overall revenue generation. If your business […]
This November Google’s Webmaster Central Blog made a big announcement. Google has a major shakeup in how its search ranking algorithm will assess website content and usability penned in for the near future.
Two of our SEO specialists presented a seminar this past weekend at the Pets and Aquatics Trade Show (PATS) at its autumn venue, The International Centre, Telford. Tina Jones and Nathan Stevens presented an eCommerce seminar covering
Link building. Just the words bring out dread and fear in many online marketers. Why? Because link building, just like telemarketing and working on a production line can be onerous, soul destroying task you really wouldn’t wish on a Hedge Fund owner, let alone your worst enemy. But trust me on this, if you think like this then you’re doing […]