What services we can offer...
Why does your eCommerce website need digital marketing? If you trade in a competitive sector, you can think of your retail website as being the equivalent of opening a ‘bricks and mortar’ store in the middle of a forest. Apart from the odd ‘red riding hood’ or perhaps the occasional errant Wolf, your website probably isn’t going to get much in the way of footfall!
Digital Marketing changes all that, by providing multiple ways for people searching to find the products that you sell. The digital marketing methods we use ensure you get focussed traffic to your website, from users primed for purchase.
Here at Intelligent Retail we use a combination of on-page optimisation, content marketing, paid marketing via Google Ads and Facebook, email marketing, remarketing techniques and more to get your Intelligent Retail website the targeted traffic it deserves.
Our flexible approach covers everything that we do, so we offer a range of monthly programmes to cover every retail client, from start-up to multi-site, experienced eCommerce trader.
In-house Google expertise
Unique advice based on your business needs
Email & social media marketing
Paid Advertising including Shopping Ads
Content generation and recommendations
Easy to use reporting
As part of your chosen SEO program you will have access to our cloud reporting service. This easy to use and intuitive reporting platform allows you to view reports and rank checking results of your campaigns online. This reporting platform connects with your Google Analytics and Google Webmaster Tools accounts to give you key data in one place – simply log in and view the graphs and charts for your websites visibility and keyword ranking from Google and Bing search engines for all keyphrases chosen.
Monitoring your external link profile
External links to your website are a key ranking factor for Google. As part of our ongoing analysis of your website we utilise advanced tools to monitor these external links. We can then establish the number of good / neutral quality verses the number of low-quality links that your website has and work to improve the link profile as a whole. This means that we can help make your website more future proof and help to prevent manual penalties and other issues when Google releases updates that penalize poor quality links.
"We have been with Intelligent Retail for a number of years now. The integrated till is loved by staff and customers. One of our new members of staff says it's the best till she has ever used."
- Alan, Handweavers Studio
The Fine Wine Company
"The Intelligent Retail system provides me one point of contact for all my multichannel requirements and provides me with a future-proof solution that grows with us and accommodates my future business growth."
- Adam, The Fine Wine Company