As the Christmas season fast approaches, it’s time to start preparing your online eCommerce store. If you’re uncertain about where to begin, here are 10 valuable tips to help you get started: Planning ahead Landing pages SEO Gift cards Personalisation Graphics Gift wrap Returns policy Marketing Testing 1. Planning ahead Thinking ahead is key particularly when organising events like Christmas, […]
What is web accessibility and why is it important? When you have a website, you want to attract as many visitors as possible. By making your website accessible you are ensuring that is usable for a wider range of people, including those with disabilities and impairments. This gives them the ability to navigate, interact, and understand the website and […]
A few years ago I had to sell my beloved Honda S2000, a car which was as bonkers as it was beautiful. Despite the occasional leak of the soft top roof and an annoying habit of trying to kill me on roundabouts, I desperately loved that car and miss it daily. There was however one issue with the maintenance of […]
Search engines like Google use a number of different ranking factors to determine where to place pages in search results. These ranking factors can number into the hundreds (in Google’s case), but roughly speaking these ranking factors come into three main areas: on-site factors, off-site factors and hosting related factors. Traditionally the biggest influence in rankings for Google have been […]
Here at Intelligent Retail we are lucky to work with hundreds of dedicated, hard-working independent retailers who utilise our Multichannel EPoS (Electronic Point of Sale) and eCommerce systems to trade across many different channels, both online and offline. Prior to the Covid-19 outbreak, it was quite clear that eCommerce sales via multiple online selling channels had been increasing for many […]
Way back in the dying months of my time at University I started a business with one of my friends, focussing on web design and marketing. Even back in 1998, competition for domain names was tough and we spent many evenings trying to find the perfect name for the business and of course the perfect domain name. Many vicious cycles […]
There can be absolutely no doubt that the current Coronavirus (Covid-19) pandemic is having profound effects on every aspect of life. Unprecedented measures are currently being taken by governments Worldwide to mitigate the damage this disease is inflicting on citizens and because of this retail is suffering. Or is it? Shifting Priorities Whilst purchasing patterns have definitely shifted in the […]
It’s hard to imagine that the search engine behemoth Google started trading in a small suburban garage in California. Back then (1998), supported by a loan from Sun co-founder Andy Bechtolsheim Google was solely focussed on organising the massive amount of information already available on the fledgling World Wide Web and there wasn’t even a hint of the corporate monster […]
Every year, it’s been something of a tradition to join in the fun on Sport Relief day and raise some money for this worthy charity. Most of the time the whole office gets involved to some degree. @Sportrelief is a charity that was set up to raise money to help people in need, no matter if they are from UK […]
If any of you have ever heard me speak at retail events or marketing conferences then you’ll know I have a fairly ingrained hatred of bad website content. To me, if you can’t be bothered to provide your website visitors with something to look at and read then you shouldn’t be too surprised if nobody visits and your bank balance […]