Get more from your PPC investment!
Many independent retailers do their own PPC campaigns and lose a lot of money unnecessarily. There is a real skill in making AdWords work well. Our team will create professional and cost-effective AdWords campaigns for you saving your business time and money.
Clear reports to measure the improvements!
Many companies offering Google AdWords management skimp when it comes to reporting. Here at Intelligent Retail we utilise not only Google’s own AdWords and Analytics reporting tools, but Google Data Studio and advanced spreadsheet reporting to make sure all cost and spend factors are captured, giving you a clear picture of the effectiveness of your Google AdWords campaigns.
Our PPC process - Designed to get the best from your campaign
Select effective keyphrases
It is very easy to generate traffic to your website using AdWords. What is vitally important is generating traffic from visitors that have a higher probability of purchasing, those that are further along the buying process.
The advert text is essential to get your Google Ad clicked. The better the Google Ad is the more clicks you will get. High quality advert text will give you a better ‘Click Through Rate’ (CTR), which is the percentage of people who click through to your advert. And there is an additional benefit, Google uses the CTR as a factor for deciding where to position your ads (Ad Rank) and means that you can get a better position for less money.
Optimise landing pages
The landing page is another essential part of the campaign. Visitors will want to feel as though they have landed on the right place to buy the product they are looking for. We will optimise the landing page to do this and increase the conversion ratio. Also, the optimised landing page will have an important impact on your Google Ad Rank, which heavily affects the price you pay for each click.
Measure and feedback
We will continuously measure progress and feed the results back into refining and improving the program. We have developed our own ROI Formula to check that your keyphrases are working for you. If they are not performing we will check with you before turning them off. This helps to ensure your advertising is working profitably for you.
Why Google AdWords?
Every week, more than a billion people search on Google. Alongside the natural search results, there are paid results. So your advert for your ecommerce business can be in the paid listings for immediate attention. Google has 92% of the search traffic in the UK (Source: Hitwise), so using Google AdWords for a paid search campaign makes sense, compared to Bing or other search engines.
Your website’s inventory can be fed directly to Google, allowing you to sell via the Google Shopping engine. This part of Google AdWords is giving great results for many of our clients alongside targeted email campaigns and organic SEO work. Part of Google AdWords, the Google Shopping engine displays image ads in search results on a ‘cost per click’ basis, so you can compete directly with major brands and retailers.
A huge percentage of sales are lost for eCommerce websites when potential purchasers fall out of the purchase funnel or leave products in a website’s ‘basket’. With Google Remarketing helps eCommerce retailers to re-capture a portion of these lost sales by re-engaging these visitors to your website.
We utilise Google Tag Manager alongside Google AdWords, Shopping and Analytics to set up effective Google Remarketing campaigns, bringing back these lost sales and giving you a higher Return On Investment.
What you will need to get started
An AdWords account and a budget for PPC spend per month.