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Google Ads

A well-run Pay Per Click (PPC) campaign can work wonders for your business. Our Google Ads qualified marketing team can drive traffic and sales to your site quickly and efficiently, giving a great 'Return on Investment'.

Every week, more than a billion people search on Google. Google has 92% of the search traffic in the UK*, so using Google Ads for a paid search campaign makes sense, compared to Bing or other search engines.

*(Source: Hitwise)

Get more from your PPC investment!

Many independent retailers do their own PPC campaigns and lose a lot of money unnecessarily. There is a real skill in making Google Ads work well. Our team will create professional and cost-effective Google Ads campaigns for you saving your business time and money.

Clear reports to measure the improvements!

Many companies offering Google AdWords management skimp when it comes to reporting. Here at Intelligent Retail we utilise not only Google’s own Ads and Analytics reporting tools, but Google Data Studio and advanced spreadsheet reporting to make sure all cost and spend factors are captured, giving you a clear picture of the effectiveness of your Google Ads campaigns.

Our PPC process

Our process is designed to get the best from your campaign.

Select effective keyphrases

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It is very easy to generate traffic to your website using Google Ads. What is vitally important is generating traffic from visitors that have a higher probability of purchasing, those that are further along the buying process.

Optimise advert text

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The advert text is essential to get your Google Ad clicked. The better Google Ad is the more clicks you will get. High quality advert text will give you a better ‘Click Through Rate’ (CTR) which is the percentage of people who click through to your advert. And there is an additional benefit, Google gives a Quality Score to those adverts with higher CTR because they are more useful to users. This makes Google a better search engine and in return they will give you a better position for less money.

Optimise landing pages

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The landing page is another essential part of the campaign. Visitors will want to feel as though they have landed on the right place to buy the product they are looking for. We will optimise the landing page to do this and increase the conversion ratio. Also, the optimised landing page will have an important impact on your Google Quality Score, which heavily affects the price you pay for each click.

Measure and feedback

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We will continuously measure progress and feed the results back into refining and improving the program. We have developed our own ROI formula to check that your keyphrases are working for you. If they are not performing we will check with you before turning them off. This helps to ensure your advertising is working profitably for you.

Your website’s inventory can be fed directly to Google, allowing you to sell via the Google Shopping engine. This is giving great results for many of our clients alongside targetted email campaigns and organic SEO work.

Why Google Ads?

Every week, more than a billion people search on Google. Alongside the natural search results, there are paid results. So your advert for your eCommerce business can be in the paid listings for immediate attention. Google has 92% of the search traffic in the UK (Source: Hitwise), so using Google Ads for a paid search campaign makes sense, compared to Bing or other search engines.

Google Shopping

Your website’s inventory can be fed directly to Google, allowing you to sell via the Google Shopping engine. This part of Google Ads is giving great results for many of our clients alongside targetted email campaigns and organic SEO work. Part of Google Ads, the Google Shopping engine displays image ads in search results on a ‘cost per click’ basis, so you can compete directly with major brands and retailers.

A huge percentage of sales are lost for eCommerce websites when potential purchasers fall out of the purchase funnel or leave products in a website’s ‘basket’. Google Remarketing helps eCommerce retailers to re-capture a portion of these lost sales by re-engaging these visitors to your website.

Google Remarketing

We utilise Google Tag Manager alongside Google Ads, Shopping and Analytics to set up effective Google Remarketing campaigns, bringing back these lost sales and giving you a higher 'Return On Investment'.

What you will need to get started

A Google Ads account and a budget for PPC spend per month.

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