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A responsive eCommerce website that works

Why use our fully integrated responsive eCommerce platform?

  • Feature rich - Intelligent Retail's feature rich responsive eCommerce website will help you stay ahead of the competition by giving your customers a superior user experience, from first impressions to completing purchases.
  • Specialising in eCommerce for independent retailers - Our Connect responsive eCommerce platform has been built with the benefit of our experience of designing and optimising hundreds of eCommerce websites for independent retailers.
  • Fully integrated website for easy stock control - Integrated with our multichannel Connect EPoS system for easy centralised stock and order management both online and instore - save time and manage all your channels from one place.
  • Developed to be SEO and user friendly - Our web marketing team work closely with our development team to feed in research from leading authorities in website usability and search engine optimisation to further enhance the platform.
  • Responsive eCommerce design - More and more of your customers are using a variety of devices to shop online, so the responsive eCommerce design enables your website to be viewed in the best way on any device. Responsive websites are designed to display differently according to the screen size it is being viewed on. Different elements of the website will react according to the amount of space they have available. For example, text sizes may change, background images may disappear or resize, images and other elements may rearrange themselves on the page to best fit the screen.

Features to make eCommerce selling easier

Refine by menu

Refine by is a super-powerful and intuitive menu system that helps replicate the shopping experience in a store. Customers shopping online will usually have an idea of what they are looking for and if this were to be replicated in a shop, they would simply head to the aisle in question or ask member of staff to help then locate the right products.

Online visitors need a simple way to mimic this on a website so might select 'jewellery sizes', or 'Gold', 'Silver' etc. They might refine by 'Evening wear' or 'Day wear'. Against each filter selection they make, customers can see how many products are available which helps them find the products they are looking for quickly and easily with the minimum number of clicks. Our responsive platform also supports the ability to select more than one option for even easier filtering.

retail website refine by search feature

Online reviews integration

Market research specialist’s iPerceptions found that people are 63% more likely to buy from an eCommerce site that has user reviews than one without.

User reviews help build trust and brand awareness as well as helping to increase sales. Our responsive platform supports both Feefo and Trustpilot integration with various levels of integration available depending on the plan you select from reviews partner. We also offer our own integrated review solution.

integrated website reviews example

Price match

This adds a 'price match' button to your product pages and allows customers to complete a form requesting a price match on a product that they have seen cheaper from a competitor, which helps to maintain orders you may otherwise have lost.

ecommerce website price match example

Alternative image mouse hover

Allows you to showcase your products as customers. Simply hover over a thumbnail image to display an alternative image. Sell more products by quickly showing additional images or other information about your products.

alternative product image mouse hover example on ecommerce platform

Quick 'add'

Customers can select product options and add to their basket from the product listing page, which means less clicks for customers and easier to add items to the basket! Great for fashion and footwear retailers or anyone that has lots of options.

website to sell products with quick add animation example

eCommerce design features

Instagram feed

Integrate your Instagram feed with images on your homepage or any other page of your choice. Creating a visual display of your Instagram feed to showcase your photos keeps your website looking fresh and encourages more followers.

instagram feed example as part of ecommerce web design


Create your own lookbook to showcase a theme or collection to customers and allow them to browse products and add to basket directly from one image. Lookbooks help to engage with consumers as well as increase order values by allowing customers to visualise groups of products together.

lookbook feature animation example on website


Creates a sense of individuality and uniqueness for your products and allows customers to easily customise your products to suit their requirements.

Advanced features available include charging by character or word, selecting a choice of options, choosing a date and time, plus many more. Customers can also see pricing updated dynamically as they are personalising their items.

personalisation animation example on product page on website

Delivery features

Named day delivery

Allows customers to select their most convenient delivery slot, which helps produce better order conversion rates. This also allows for additional income streams such as express delivery, timed delivery or weekend slots which could be charged extra if required.

Name day delivery example on shopping cart website

Click and collect

Allows customers to select the most convenient store for them to collect their items. It also supports displaying stock availability at each of your stores and where possible, offers the ability the find the closest store to the customer's location.

Email features

Bespoke email design

Our responsive websites allow us to create customised professionally designed order confirmation emails that fit in with your company branding. Customers will receive this email after placing orders on your website. We can also customise emails which are sent to customers when items are dispatched or when click and collect items are ready for collection too.

ecommerce email design example

Abandoned basket emails

With our abandoned basket email feature, you can trigger an automated email for basket abandonment recovery on your Intelligent Retail website. This feature automatically sends an email to customers who have abandoned a basket with products in. This will work for any customer who has added an email address, even if they don't have an account.

Did you know that eCommerce sites have an average shopping basket abandonment rate of 69.23%. The industry open rate for abandoned basket emails is 48% of which 33% go on to make a purchase. source:

ecommerce website abandoned basket feature example

Plus all these amazing features!

Predictive search

Related/linked products

Featured items

Multi sized product images

Live chat plugins

Postcode lookup

Website indicator images

Dynamic enhanced zoom

Fading banners

Built in content editor

Google analytics

Advanced maps integration



Gift wrapping and gift tags

Customer order tracking

Promotional codes

Product options/variants

Smart product scrolling

Multiple images per product


Global menu bar with multilayer drop down menu

Video playback as part of product images

Order fulfilment including documentation

Introducing our eCommerce team

ecommerce website mockups in paper

Our web design team

We are a friendly bunch of web design professionals with lots of knowledge and expertise in how to create eCommerce websites that sell. Our focus is to design a site around your specific needs, whilst providing advice on best practise to help you increase your online revenue. Our secret is we concentrate on working with your business objectives, whilst breaking down your project into bite size chunks, with each stage of the process fully approved.

See our eCommerce website portfolio
ecommerce website graphs of SEO performance

Our digital marketing team

Vital for any business wanting to compete into today’s growing but competitive online world, our online marketing services build sustainable value into your eCommerce website month on month, increasing footfall & orders. We offer a range of services including a Managed Online Marketing Programme, dealing with various aspects of promotion for your integrated eCommerce website. Managed Online Marketing campaigns involve not only SEO but use of many other online marketing mediums.

See our digital marketing services


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