Introducing our responsive eCommerce platform
Our responsive Platform has been built with the benefit of our experience of designing and optimising hundreds of ecommerce websites for independent retailers. Alongside this, our web marketing team work closely with our development team to feed in research from leading authorities in website usability and search engine optimisation to further enhance the platform.
Intelligent Retail's feature rich responsive eCommerce website will help you stay ahead of the competition by giving your customers a superior user experience, from first impressions to completing purchases.
What does responsive mean?
A responsive website is designed to display the information in each page differently according to the screen size it is being viewed on. Different elements of the website will react according to the amount of space they have available. For example text sizes may change, background images may disappear or resize, images and other elements may rearrange themselves on the page to best fit the screen. More and more of your customers are using a variety of devices to shop online so this enables your website to be viewed in the best way on any device.
Introducing our eCommerce team
Our design team
We are a friendly bunch of design professionals with lots of knowledge and expertise in how to create eCommerce websites that sell. Our focus is to design a site around your specific needs, whilst providing advice on best practise to help you increase your online revenues. Our secret is we concentrate on working with your business objectives, whilst breaking down your project into bite size chunks, with each stage of the process fully approved.See our portfolio
Our digital marketing team
Vital for any business wanting to compete into today’s growing but competitive online world, our marketing services build sustainable value into your website month on month, increasing footfall & orders. We offer a range of services including a fully Managed Online Marketing Programme, dealing with all aspects of promotion for your eCommerce website. Managed Online Marketing campaigns involve not only SEO but use of many other online marketing mediums.See our services
With improvements to responsive techniques and technologies, responsive is becoming a more appealing option as retailers only need to change one website
Advanced responsive platform features
With our abandoned basket email feature you can trigger an automated email for basket abandonment recovery on your Intelligent Retail website. This feature automatically sends an email to customers who have abandoned a basket with products in. This will work for any customer who has added an email address, even if they don't have an account.
Did you know that eCommerce sites have an average shopping basket abandonment rate of 69.23%. The industry open rate for abandoned basket emails is 48% of which 33% go on to make a purchase. source: en.wikipedia.org
Named day delivery
Allows customers to select their most convenient delivery slot which helps produce better order conversion rates. This also allows for additional income streams such as express delivery, timed delivery or weekend slots which could be charged extra if required.
Click and collect
Allows customers to select the most convenient store for them to collect their items. It also supports displaying stock availability at each of your stores and where possible, offers the ability the find the closest store to the customer's location.
Refine by menu
Refine by is a super-powerful and intuitive menu system that helps replicate shopping in a store. Customers shopping online will usually have an idea of what they are looking for and if this were to be replicated in a store they would simply head to the aisle in question to look for their products.
Online visitors need a simple way to mimic this on a website so might select ‘jewellery sizes’, or ‘Gold’, ‘Silver’ etc. They might refine by ‘Evening wear’ or ‘Day wear’. Against each section they make, customers can see how many products are available which helps your customers find the products they are looking for quickly and easily with the minimum amount of clicks. Our responsive platform also supports the ability to select more than one option for even easier filtering.
Integrate your Instagram feed with images on your homepage or any other page of your choice. Creating a visual display of your Instagram feed to showcase your photos keeps your website looking fresh and encourages more followers.
This adds a 'price match' button to your product pages and allows customers to complete a form requesting a price match on a product which they have seen cheaper from a competitor which helps to maintain orders you may otherwise have lost.
Create your own lookbook to showcase a theme or collection to customers and allow them to browse products and add to basket directly from one image. Lookbooks help to engage with consumers as well as increase order values by allowing customers to visualise groups of products together.
Creates a sense of individuality and uniqueness for your products and allows customers to easily customise your products to suit their requirements.
Advanced features available include; charging by character or word, selecting a choice of options, choosing a date and time, plus many more. Customers can also see pricing updated dynamically as they are personalising their items.
Bespoke email design
Our responsive websites allow us to create customised professionally designed order confirmation emails designed to fit in with your company branding. Customers will receive this email after placing orders on your website. We can also customise emails which are sent to customers when items are dispatched or when click and collect items are ready for collection too.
Online reviews integration
Market research specialist’s iPerceptions found that people are 63% more likely to buy from an eCommerce site that has user reviews than one without.
User reviews help build trust and brand awareness as well as helping to increase sales. Our responsive platform supports both Feefo and Trustpilot integration with various levels of integration available depending on the plan you select from reviews partner. We also offer our own integrated review solution.
Allows you to showcase your products as customers can hover over an image to display an alternative image. Sell more products by quickly showing additional images or other information about your products.
Customers can select product options and add to their basket from the product listing page which means less clicks for customers and easier to add items to the basket! Great for fashion and footwear retailers or anyone that has lots of options.
Plus all these great features!
Global menu bar with multilayer drop down menu
Multi sized product images
Live chat plugins
Website indicator images
Dynamic enhanced zoom
Video playback as part of product images
Built in content editor
Advanced maps integration
Gift wrapping and gift tags
Order fulfilment including documentation
Customer order tracking
Smart product scrolling
Multiple images per product
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