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a selection of classic guitars

London Guitar Studio - Music Retailer Case Study

Connect by Intelligent Retail is a multichannel system that can help music retailers selling online and in store. Read our case study for London Guitar Studio to find out how our software has allowed them to stay on top of stock control across all channels, how it's helped with customer orders and deposits and much more.

About London Guitar Studio

Located just 30 seconds from Oxford Street, London Guitar Studio was established over 40 years ago, and today is known as one of the worlds leading guitar shops, specialising in classical and flamenco guitars.

The business dates back to 1970 when it was located on the Fulham Road trading as ‘The Spanish Shop’. After finding success, London Guitar Studio became the sole supplier of Spanish Vicente Sanchis guitars to the Inner London Education Authority (ILEA). The size of the orders forced the business to import directly from Spain and subsequently this activity was extended throughout the UK.

The store is now situated in Duke Street over two floors, one for classical and acoustic guitars, music and recordings, and the lower floor for "El Mundo Flamenco", devoted entirely to flamenco instruments and clothing.

London Guitar Studio is renowned for the quality and vast selection of the guitars available as well as exceptional customer care. With experts available 7 days a week instore and online, London Guitar Studio deal directly with makers across the world and take great pride in personally checking each instrument themselves.

London Guitar Studio have two websites designed and built by Intelligent Retail, and

View London Guitar Studio View El Mundo Flamenco a selection of classic guitars

Why they would recommend Intelligent Retail

  • Easy to navigate the website and back office
  • Very good customer service and friendly
  • Good price for the website
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Key features for music retailers

  • Simple refund and exchange process
  • T11 margin scheme
  • Fast and efficient customer orders and deposits

See more customer stories


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