Product description writing service

Your product description is often the only salesperson a customer meets before they buy. If it doesn't have all the information they're looking for, you risk losing the sale and the ranking, alongside other factors like price. At Intelligent Retail, we write researched, SEO optimised descriptions that do both.

Why product descriptions matter

A generic or duplicated description does two things badly. It fails to persuade a browsing customer, and it gives search engines nothing unique to rank. This shows up most with product variants, where the same description gets duplicated across every colour or size, giving Google and your customers no reason to treat any one listing as worth ranking on its own.

Most of the retailers we work with have the same issue, product pages that use the supplier's own description word for word, which could work against you. Google flags copied, unedited supplier and manufacturer content as spam, which means those listings can end up ranked lower or dropped from search results altogether.

We often come across listings where the description references a product code that doesn't match what's actually on the site, or mentions an item that's not available, out of stock, or discontinued. That's a poor experience for the customer, especially when the description points to a companion product that isn't available either. When customers don't stick around because of it, that can affect your rankings too.

We write a unique description, researched around real keywords, for every product and every variant, so your catalogue reads as genuinely distinct listings rather than templated or supplier copied content.

How it works

Tell us what product descriptions to work on

Send us the product descriptions you want created or refreshed, whether that's one listing or a range of products. These could be your bestselling items, or products from a brand that's in high demand.

We research the keywords

Our digital marketing team runs keyword research in Ahrefs, so the copy is built around terms people are actually searching for.

We write, you review

We draft the description and then send it to you to check.

We add it, or send it over to you

Once you approve, we add it directly on our own in house CMS. For third party platforms like WooCommerce and Shopify, we send it over ready for you to add.

Typical turnaround is 2 working days.

Maximise product performance with unique copy on variants and avoid duplication which can be counter-productive.

We can also take a look at the meta title, meta description, and schema markup, so the whole listing is optimised, not just the on page copy, if you would like us to.

Pricing that scales with your products

Individual product descriptions start from £24 per product, enough to trial the service on your best sellers, your worst performers, or a single tricky category before editing all your products.

See the difference

Here is a real before and after from a product description rewrote for our customer, Foxy Lots. For this product, we used the keywords "asobu bestie bottle", which gets an average of 50 monthly searches with some clear buying intent, and 0-10 average monthly searches for the keyword "asobu bestie bottle giraffe".

Original

These adorable water bottles help you stay hydrated all day long and come with a removable, collectible silicone character head that adds a playful touch to every sip. Thanks to their advanced double-wall vacuum insulation, they keep your drinks cold for up to 24 hours—perfect for whatever your day brings. Plus, at a convenient 16-ounce size, they're designed to fit comfortably in your bag or cup holder, making it easy to take your Bestie wherever life takes you. Stay refreshed and have fun with your Bestie by your side!

All of our drinkware is 100% free from lead, PFAS, BPA, and phthalates — so you can sip with confidence.

All Bestie bottles are dishwasher safe for easy cleaning. For best care, we recommend hand washing the silicone character head and straw.

Asobu Giraffe Bestie Animal Bottle

£29.95

Keyword-optimised

Asobu Bestie Water Bottle Giraffe

Meet your new hydration Bestie. The Asobu Bestie Water Bottle Giraffe is the fun, functional, and utterly adorable way to stay hydrated all day long. Part of the iconic Asobu Bestie collection at Foxy Lots, this 16oz (460ml) insulated water bottle is designed for people who refuse to compromise on style, whether at the gym, the office, or on the school run. Each Asobu Bestie Bottle features a removable, collectible silicone character head, the charming giraffe water bottle is sure to turn heads wherever you take it. Thanks to advanced double-wall vacuum insulation, your drinks stay cold for up to 24 hours, making it the perfect companion for warm days, busy schedules, and everything in between. At a practical 16-ounce size, the Asobu Bestie Water Bottle with Straw fits comfortably in most cup holders and bags, ideal for taking your Bestie wherever life takes you. The included straw makes sipping easy on the go, while the wide-mouth opening makes refilling and cleaning a breeze.

Why you'll love it

Keeps drinks cold for up to 24 hours
Removable, collectible silicone Giraffe character head
Includes a straw for easy sipping
16oz / 460ml, fits standard cup holders and bags
100% free from lead, PFAS, BPA, and phthalates
Dishwasher safe, hand wash the silicone head and straw
Makes a brilliant gift for children, teens, and animal lovers of all ages

Looking for a thoughtful, playful gift? The Asobu Bestie Giraffe bottle is the perfect gift and we offer a free gift wrap service.

The original description didn't mention the product or the brand at all, so neither keyword appeared anywhere in the copy. In the rewrite, we added "Asobu Bestie Water Bottle Giraffe" as the product heading, and worked in "asobu bestie bottle giraffe", "asobu bestie", and "asobu bestie bottle" into the description where it felt right. We also mentioned the size in both oz and ml, and added "why you'll love it" bullets, all without losing the original tone. We also added a set of FAQs directly to the product page, covering any questions online customers may have before purchasing the bottle.

FAQs

Still have a questions? Chances are, we may have already answered it below. If not, drop us a message in the chat box, give us a call on 01635 517 900, or fill out our contact form and we will get back to you.

How much does it cost?

Individual descriptions start from £24 each. Get in touch for bulk product pricing.

How long does it take?

Typically 2 working days from brief to published copy.

Do I have to approve the copy before it goes live?

Yes, nothing goes live until you've reviewed it and signed it off.

Which platforms do you work with?

We add descriptions directly for retailers on our own in house CMS. We also integrate with third party platforms like WooCommerce and Shopify, so for these we can send the descriptions ready for you to add straight into your CMS.

Can you handle product variants, such as size and colour, without duplicate content?

Yes, each variant gets its own researched, unique description rather than a duplicated template. We can also add internal links back to other colour variants.

Do you only write the description, or can you help with SEO too?

We can look at the product title too, and can add a meta title, meta description, and schema markup researched around the same keywords, alongside the description itself.

Do you use AI to write your descriptions?

Yes. We use AI as a starting point, then edit each description ourselves. We add the right keywords, check every detail for accuracy, and adjust the wording so it reads naturally and reflects the product properly.

Can I not just use AI to write my product descriptions for free?

You can. We use AI too, as a starting point. The difference is what happens next. We research the keywords your customers are actually searching for using Ahrefs data. Then we edit every description by hand so it's accurate and in your brand voice, and we make sure each variant is unique. AI on its own tends to guess at keywords and produce generic copy that sounds like everyone else's. The research and editing are what help products rank and sell.