Results of the consumer survey show increasing reliance on internet as part of a multichannel shopping experience. Also, those who shop mostly on the internet are the higher Christmas spenders.Read more...

Overall online spending in 2008 reached record levels for each individual month (IMRG Capgemini e-Retail Sales Index).  UK shoppers spent over £4.67 billion online in December. This represents an equivalent of £76 for every person in the UK, an increase of 14.2% on December 2007. This growth comes despite the…

There are more and more people getting fed up with the intensity of the negative press on retail. OK so it is certainly tough at the moment, but a lot of these retailers than have gone under have been stugggling for years.  Speaking to our own customers before and after…

With little growth forecast for 2009 we can expect tougher times on the high street. So what is an independent retailer to do? One approach is to batten down the hatches and hope the cold winds of recession will pass over keeping fingers crossed for survival. An alternative, more proactive…

Up-selling and cross-selling are established methods of improving sales and increasing customer loyalty. Up-selling is the practice of offering customers a product in addition to the product they are currently purchasing. Cross-selling refers to selling items that are related or can be integrated with the item being sold. Both techniques…

The advice for retailers wanting to improve their eCommerce performance in 2009 is to focus on the  long tail and measure visitors and conversions, not how high the rankings are for a few trophy phrases. Read more...