UK weather extremes drive genuine impulse buying, search interest for air conditioning units, handheld fans, fans, cooling products, thermal wear or hand warmers spikes within hours of a Met Office alert, and shoppers who search during a heatwave or cold snap convert fast because the need is immediate. Independent retailers who react quickly with same day social posts, an updated […]
The Black Friday countdown is on, but don’t panic, it’s not too late to implement high-impact strategies that could significantly boost your sales. Forget lengthy planning; in this playbook, we focus on how to strategically select key products, instantly optimise your offers and create the FOMO on a deal to turn browsers into immediate buyers. Product selection and promotion code […]
Data from MRI Software, a company that provides innovative real estate software solutions, reveals that footfall traffic on Boxing Day in the UK retail sector experienced a notable decline in 2024. High streets saw a 6.2% drop in visitors compared to 2023, while shopping centres faced a 4.2% decrease. This significant downturn, along with the choice of several major retailers […]
As the Christmas season fast approaches, it’s time to start preparing your online eCommerce store. If you’re uncertain about where to begin, here are 10 valuable tips to help you get started: Planning ahead Landing pages SEO Gift cards Personalisation Graphics Gift wrap Returns policy Marketing Testing 1. Planning ahead Thinking ahead is key particularly when organising events like Christmas, […]
It’s hard to imagine that the search engine behemoth Google started trading in a small suburban garage in California. Back then (1998), supported by a loan from Sun co-founder Andy Bechtolsheim Google was solely focussed on organising the massive amount of information already available on the fledgling World Wide Web and there wasn’t even a hint of the corporate monster […]
Do you remember Jedward? Personally, I’m desperately trying to forget about the two lads from Ireland who seemed to dominate the headlines back in 2009 but there’s no doubt the gruesome twosome had something which stirred emotions, good and bad. Some ridiculed John and Edward Grimes, after all why would you go onto a singing contest like The X Factor […]
Online marketing is a confusing profession sometimes. At various times of the day I’m asked to be statistician, author, business analyst and programmer and that’s before we get started on actually putting together campaigns, dealing with copywriters and managing multiple clients through various communications systems. The phrase ‘octopus on stilts’ springs to mind if you want a visual clue as […]
Is email marketing dead? We can see why you would think so, especially with all the latest marketing trends indicating that voice search, smart chats, live videos, augmented reality and virtual reality offer so much more in terms of engagement and conversion. The death of email marketing as a top flight marketing method is not true according to a 2019 […]
Many years ago, when I started my first business, I remember lots of people were talking about the ‘paperless office’. What a great idea… everything digital, nothing wasted. Unfortunately here we are in 2019, still with an insatiable appetite for paper. Every year, we consume vast quantities of paper. The environmentally aware of us will know that a good percentage […]