10 tips to get your online store ready for Christmas

10 tips to get your online store ready for Christmas

As the Christmas season fast approaches, it’s time to start preparing your online eCommerce store. If you’re uncertain about where to begin, here are 10 valuable tips to help you get started: Planning ahead Landing pages SEO Gift cards Personalisation Graphics Gift wrap Returns policy Marketing Testing 1. Planning ahead Thinking ahead is key particularly when organising events like Christmas, […]

Getting Creative with Online Marketing

Getting Creative with Online Marketing

Do you remember Jedward? Personally, I’m desperately trying to forget about the two lads from Ireland who seemed to dominate the headlines back in 2009 but there’s no doubt the gruesome twosome had something which stirred emotions, good and bad. Some ridiculed John and Edward Grimes, after all why would you go onto a singing contest like The X Factor […]

Creating Content that Kicks

Creating Content that Kicks

Online marketing is a confusing profession sometimes. At various times of the day I’m asked to be statistician, author, business analyst and programmer and that’s before we get started on actually putting together campaigns, dealing with copywriters and managing multiple clients through various communications systems. The phrase ‘octopus on stilts’ springs to mind if you want a visual clue as […]

Smarter Marketing with e-Receipts

Smarter Marketing with e-Receipts

Many years ago, when I started my first business, I remember lots of people were talking about the ‘paperless office’. What a great idea… everything digital, nothing wasted. Unfortunately here we are in 2019, still with an insatiable appetite for paper. Every year, we consume vast quantities of paper. The environmentally aware of us will know that a good percentage […]