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  • Website User Experience – Why You Should Care
  • Lost Link Equity – Grabbing back what’s rightfully yours!
  • Covid-19 and eCommerce – Keeping Retail Going
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  • Retail and the Coronavirus – Do you Multichannel?

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    eCommerce

    Website User Experience – Why You Should Care


    A few years ago I had to sell my beloved Honda S2000, a car which was as bonkers as it was beautiful. Despite the occasional leak of the soft top roof and an annoying habit of trying to kill me on roundabouts, I desperately loved that car and miss it…
    Posted on March 27, 2020 by David Fairhurst by David Fairhurst
    eCommerce

    Covid-19 and eCommerce – Keeping Retail Going


    Here at Intelligent Retail we are lucky to work with hundreds of dedicated, hard-working independent retailers who utilise our Multichannel EPoS (Electronic Point of Sale) and eCommerce systems to trade across many different channels, both online and offline. Prior to the Covid-19 outbreak, it was quite clear that eCommerce sales…
    Posted on March 25, 2020 by David Fairhurst by David Fairhurst
    duplication
    eCommerce

    Duplicate Product Descriptions – Why You Shouldn’t Copy Suppliers


    If any of you have ever heard me speak at retail events or marketing conferences then you’ll know I have a fairly ingrained hatred of bad website content. To me, if you can’t be bothered to provide your website visitors with something to look at and read then you shouldn’t…
    Posted on March 12, 2020 by David Fairhurst by David Fairhurst
    eCommerce

    User Reviews – Virtual Gossip or Goldmine?


    It’s funny how no matter what direction technology pushes us in, people always default to what they know works.  If you’re a ‘bricks and mortar’ retailer and you’ve been trading for many years, you will probably remember a time before all this Internet malarkey when ‘word of mouth’ was the…
    Posted on March 11, 2020 by David Fairhurst by David Fairhurst
    eCommerce

    Setting the Right Target for Your eCommerce Business


    Why a Hunch Can Lead to Disaster. I remember a few years ago having a meeting with a charity client of ours at the prestigious Google offices in Central London, along with the Director of Marketing for Google (UK), to discuss how Google could potentially help with promotion of charity’s…
    Posted on February 26, 2020 by David Fairhurst by David Fairhurst
    photo of woman clothes shopping
    eCommerce

    Product Pages – Your Virtual Salespeople


    I remember talking to a potential client many years ago who was terribly disappointed with the results from their new eCommerce website. This particular client had never traded online before, so went onto Google and did all of the required research. All of this research pointed to the fact that…
    Posted on February 18, 2020February 17, 2020 by David Fairhurst by David Fairhurst
    grocery cart with items
    eCommerce

    Why User Experience Matters for eCommerce Websites


    Imagine this scenario… You have a brand new high street shop. All of your shelving and display units are well laid out in the best way to entice customers to browse through your wares.  All good so far? Excellent! Now imagine that for 70% of your products, you spray paint…
    Posted on February 12, 2020 by David Fairhurst by David Fairhurst
    benefits of email marketing
    eCommerce

    6 Benefits of email marketing for small businesses


    Is email marketing dead? We can see why you would think so, especially with all the latest marketing trends indicating that voice search, smart chats, live videos, augmented reality and virtual reality offer so much more in terms of engagement and conversion. The death of email marketing as a top…
    Posted on December 19, 2019 by Kiran Manik by Kiran Manik
    eCommerce

    Beginner’s Guide: How to get the best insights of your Search Console Performance report


    Graphs, numbers, metrics and statistics – sounds overwhelming, doesn’t it? In this blog post we will guide you through the Google Search Console Performance report step by step so that you can get the best insights about your business’ online performance. What is Google Search Console? Google Search Console is…
    Posted on December 3, 2019 by Irina Leahu by Irina Leahu
    google home mini
    eCommerce

    The Google BERT Update – What it Means for Retailers


    Some of you may now have heard about Google's latest search engine update, named Google BERT. The BERT update (which stands for 'Bidirectional Encoder Representations from Transformers') is a natural language processing algorithm, basically helping a machine understand what words in a sentence mean in Human terms. The BERT algorithm…
    Posted on October 28, 2019 by David Fairhurst by David Fairhurst

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