eCommerce Archives

eCommerce

6 Benefits of email marketing for small businesses

Is email marketing dead? We can see why you would think so, especially with all the latest marketing trends indicating that voice search, smart chats, live videos, augmented reality and virtual reality offer so much more in terms of engagement and conversion. The death of email marketing as a top…

Posted on December 19, 2019 by Kiran Manik by Kiran Manik

eCommerce

Beginner’s Guide: How to get the best insights of your Search Console Performance report

Graphs, numbers, metrics and statistics – sounds overwhelming, doesn’t it? In this blog post we will guide you through the Google Search Console Performance report step by step so that you can get the best insights about your business’ online performance. What is Google Search Console? Google Search Console is…

Posted on December 3, 2019 by Irina Leahu by Irina Leahu

eCommerce

The Google BERT Update – What it Means for Retailers

Some of you may now have heard about Google's latest search engine update, named Google BERT. The BERT update (which stands for 'Bidirectional Encoder Representations from Transformers') is a natural language processing algorithm, basically helping a machine understand what words in a sentence mean in Human terms. The BERT algorithm…

Posted on October 28, 2019 by David Fairhurst by David Fairhurst

eCommerce

Gearing up for a Bumper Black Friday

Gearing up for a Bumper Black Friday It’s a fair bet that if you’re an online retailer in any sector (except very specialised sectors, like for instance Halloween costume supplies!) then you probably see your biggest volumes of sales around the Black Friday period leading into Christmas. By analysing data…

Posted on October 25, 2019 by David Fairhurst by David Fairhurst

eCommerce

Google Remarketing for Retailers

Retailers who run ‘bricks and mortar’ stores will be familiar with the following scenario. A potential customer walks through the door, does a circuit of the shop (perhaps mumbling a bit and pointing at things) and then leaves, never conversing, never looking like a purchaser. Could you have done more…

Posted on October 24, 2019 by David Fairhurst by David Fairhurst

eCommerce

Video Marketing – Why You Need It

I read with sadness back in May this year about the demise of Grumpy Cat, the internet meme sensation who not only shot to fame because of a genetically malformed face but ended up netting her owners millions of dollars in revenue in the process. https://www.bbc.co.uk/news/world-us-canada-48308638 Part of Grumpy Cat’s…

Posted on September 13, 2019 by David Fairhurst by David Fairhurst

eCommerce

Online Reviews – Why They Matter

A few years ago I did a long and strenuous hike up Mt. Krn in Slovenia. When I say ‘long and strenuous’ I mean 6 hours of puffing and panting, sweating and begging to dunk my head in the ice cold waterfall that was coming down the side of the…

Posted on July 2, 2019 by David Fairhurst by David Fairhurst

eCommerce

On-Page Optimisation for eCommerce in 2019

On-Page Optimisation for eCommerce in 2019 There are those in the Online Marketing community who will try to convince any potential new client that ‘Search Engine Optimisation’, especially on-page optimisation is some kind of mystic artform, the knowledge of which is only available to a tenth level monk who lives…

Posted on January 23, 2019 by David Fairhurst by David Fairhurst

eCommerce

2018 eCommerce Round-Up

What happened in eCommerce during 2018? Omni-Channel grew in importance If you want to see why having an integrated, Omni-Channel approach to retailing is so important, take a look at the multi-channel funnels data in your Google Analytics panel, especially the assisted conversions data. This will show you that user…

Posted on December 13, 2018 by David Fairhurst by David Fairhurst

eCommerce

Creating an eCommerce marketing strategy that works

Creating an Online Marketing Strategy I work with a large range of retailers who all have a common problem – they all know that their online properties are an important part of their companies’ overall business strategy (and may be the growing part of the business) but in many cases…

Category: eCommerce

eCommerce

6 Benefits of email marketing for small businesses

Posted on December 19, 2019 by Kiran Manik by Kiran Manik

eCommerce

Beginner’s Guide: How to get the best insights of your Search Console Performance report

Posted on December 3, 2019 by Irina Leahu by Irina Leahu

eCommerce

The Google BERT Update – What it Means for Retailers

Posted on October 28, 2019 by David Fairhurst by David Fairhurst

eCommerce

Gearing up for a Bumper Black Friday

Posted on October 25, 2019 by David Fairhurst by David Fairhurst

eCommerce

Google Remarketing for Retailers

Posted on October 24, 2019 by David Fairhurst by David Fairhurst

eCommerce

Video Marketing – Why You Need It

Posted on September 13, 2019 by David Fairhurst by David Fairhurst

eCommerce

Online Reviews – Why They Matter

Posted on July 2, 2019 by David Fairhurst by David Fairhurst

eCommerce

On-Page Optimisation for eCommerce in 2019

Posted on January 23, 2019 by David Fairhurst by David Fairhurst

eCommerce

2018 eCommerce Round-Up

Posted on December 13, 2018 by David Fairhurst by David Fairhurst

eCommerce

Creating an eCommerce marketing strategy that works

Posted on December 4, 2018 by David Fairhurst by David Fairhurst