Intelligent Retail Blog
A few years ago I had to sell my beloved Honda S2000, a car which was as bonkers as it was beautiful. Despite the occasional leak of the soft top roof and an annoying habit of trying to kill me on roundabouts, I desperately loved that car and miss it daily. There was however one […]
Here at Intelligent Retail we are lucky to work with hundreds of dedicated, hard-working independent retailers who utilise our Multichannel EPoS (Electronic Point of Sale) and eCommerce systems to trade across many different channels, both online and offline. Prior to the Covid-19 outbreak, it was quite clear that eCommerce sales via multiple online selling channels […]
If any of you have ever heard me speak at retail events or marketing conferences then you’ll know I have a fairly ingrained hatred of bad website content. To me, if you can’t be bothered to provide your website visitors with something to look at and read then you shouldn’t be too surprised if nobody […]
It’s funny how no matter what direction technology pushes us in, people always default to what they know works. If you’re a ‘bricks and mortar’ retailer and you’ve been trading for many years, you will probably remember a time before all this Internet malarkey when ‘word of mouth’ was the key to getting sales. People […]
Why a Hunch Can Lead to Disaster. I remember a few years ago having a meeting with a charity client of ours at the prestigious Google offices in Central London, along with the Director of Marketing for Google (UK), to discuss how Google could potentially help with promotion of charity’s online business. This charity helped […]
I remember talking to a potential client many years ago who was terribly disappointed with the results from their new eCommerce website. This particular client had never traded online before, so went onto Google and did all of the required research. All of this research pointed to the fact that if you really want to […]
Imagine this scenario… You have a brand new high street shop. All of your shelving and display units are well laid out in the best way to entice customers to browse through your wares. All good so far? Excellent! Now imagine that for 70% of your products, you spray paint over packaging, making details of […]
Is email marketing dead? We can see why you would think so, especially with all the latest marketing trends indicating that voice search, smart chats, live videos, augmented reality and virtual reality offer so much more in terms of engagement and conversion. The death of email marketing as a top flight marketing method is not […]
Graphs, numbers, metrics and statistics – sounds overwhelming, doesn’t it? In this blog post we will guide you through the Google Search Console Performance report step by step so that you can get the best insights about your business’ online performance. What is Google Search Console? Google Search Console is a web service tool where […]
Some of you may now have heard about Google’s latest search engine update, named Google BERT. The BERT update (which stands for ‘Bidirectional Encoder Representations from Transformers’) is a natural language processing algorithm, basically helping a machine understand what words in a sentence mean in Human terms. The BERT algorithm update builds upon machine learning […]