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eCommerce

Website User Experience – Why You Should Care

A few years ago I had to sell my beloved Honda S2000, a car which was as bonkers as it was beautiful. Despite the occasional leak of the soft top roof and an annoying habit of trying to kill me on roundabouts, I desperately loved that car and miss it daily. There was however one […]

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eCommerce

Covid-19 and eCommerce – Keeping Retail Going

Here at Intelligent Retail we are lucky to work with hundreds of dedicated, hard-working independent retailers who utilise our Multichannel EPoS (Electronic Point of Sale) and eCommerce systems to trade across many different channels, both online and offline. Prior to the Covid-19 outbreak, it was quite clear that eCommerce sales via multiple online selling channels […]

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eCommerce

Duplicate Product Descriptions – Why You Shouldn’t Copy Suppliers

If any of you have ever heard me speak at retail events or marketing conferences then you’ll know I have a fairly ingrained hatred of bad website content. To me, if you can’t be bothered to provide your website visitors with something to look at and read then you shouldn’t be too surprised if nobody […]

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eCommerce

User Reviews – Virtual Gossip or Goldmine?

It’s funny how no matter what direction technology pushes us in, people always default to what they know works. If you’re a ‘bricks and mortar’ retailer and you’ve been trading for many years, you will probably remember a time before all this Internet malarkey when ‘word of mouth’ was the key to getting sales. People […]

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eCommerce

Setting the Right Target for Your eCommerce Business

Why a Hunch Can Lead to Disaster. I remember a few years ago having a meeting with a charity client of ours at the prestigious Google offices in Central London, along with the Director of Marketing for Google (UK), to discuss how Google could potentially help with promotion of charity’s online business. This charity helped […]

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eCommerce

Product Pages – Your Virtual Salespeople

I remember talking to a potential client many years ago who was terribly disappointed with the results from their new eCommerce website. This particular client had never traded online before, so went onto Google and did all of the required research. All of this research pointed to the fact that if you really want to […]

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eCommerce

Why User Experience Matters for eCommerce Websites

Imagine this scenario… You have a brand new high street shop. All of your shelving and display units are well laid out in the best way to entice customers to browse through your wares. All good so far? Excellent! Now imagine that for 70% of your products, you spray paint over packaging, making details of […]

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eCommerce Marketing

6 Benefits of email marketing for small businesses

Is email marketing dead? We can see why you would think so, especially with all the latest marketing trends indicating that voice search, smart chats, live videos, augmented reality and virtual reality offer so much more in terms of engagement and conversion. The death of email marketing as a top flight marketing method is not […]

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eCommerce SEO

Beginner’s Guide: How to get the best insights of your Search Console Performance report

Graphs, numbers, metrics and statistics – sounds overwhelming, doesn’t it? In this blog post we will guide you through the Google Search Console Performance report step by step so that you can get the best insights about your business’ online performance. What is Google Search Console? Google Search Console is a web service tool where […]

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eCommerce

The Google BERT Update – What it Means for Retailers

Some of you may now have heard about Google’s latest search engine update, named Google BERT. The BERT update (which stands for ‘Bidirectional Encoder Representations from Transformers’) is a natural language processing algorithm, basically helping a machine understand what words in a sentence mean in Human terms. The BERT algorithm update builds upon machine learning […]