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SEO

Lost Link Equity – Grabbing back what’s rightfully yours!

Search engines like Google use a number of different ranking factors to determine where to place pages in search results. These ranking factors can number into the hundreds (in Google’s case), but roughly speaking these ranking factors come into three main areas: on-site factors, off-site factors and hosting related factors. Traditionally the biggest influence in […]

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SEO

Choosing a Great Domain Name for your eCommerce Store

Way back in the dying months of my time at University I started a business with one of my friends, focussing on web design and marketing. Even back in 1998, competition for domain names was tough and we spent many evenings trying to find the perfect name for the business and of course the perfect […]

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SEO

Google Local Search Ranking Factors – Why Targetting ‘Short Head’ Is Back

Traditionally, optimisation of retail (eCommerce) websites has been all about so called ‘long tail’ keyphrases. These keyphrases are the ones which usually refer to the product level or ‘brand+product name+product type’ kind of searches. The reason for this is quite logical and is based on user behaviour, in that people generally shop online in a […]

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SEO

Local Search Optimisation – Why your eCommerce Business Needs it!

We all know that online sales are the main growth area nowadays, however the types of products a retailer may sell has a massive impact on the ability to sell those products online – not all products are highly suited to the digital revolution! As an online marketer, I know that Psychology has a big […]

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SEO

eCommerce – Getting the Focus Right

For retail businesses in 2020, a fully functioning eCommerce website is massively important. In fact, if you live in the UK and rely on UK purchases, then your eCommerce website should consume a good portion of your trading hours, because this really is where the growth is… especially via mobile devices (tablets and smartphones). So… […]

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Marketing SEO

Creating Content that Kicks

Online marketing is a confusing profession sometimes. At various times of the day I’m asked to be statistician, author, business analyst and programmer and that’s before we get started on actually putting together campaigns, dealing with copywriters and managing multiple clients through various communications systems. The phrase ‘octopus on stilts’ springs to mind if you […]

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SEO

Laying the Groundwork for eCommerce

Why it pays to look ahead when planning out a new eCommerce website launch. As a well-seasoned online marketer, I’ve probably seen every possible scenario when being asked to promote a website, however it always surprises me when clients are totally on-board with the advice that I give and it really makes my day when […]

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SEO

Getting the Right Domain Name For Your eCommerce Website

If there’s one thing guaranteed to cause frustration, stress and worry for any new eCommerce business owner, finding a good domain name is probably on the list. I remember way back in the early ‘noughties’ spending literally days musing over a name for my new business, one which had an available domain name and didn’t […]

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SEO

Why on-going keyphrase research is a “must do” for SEO

Those associated with Online Marketing will know that before embarking upon any kind of online campaign, keyphrase research must be undertaken. If this vital step is not done then how will you ever know if you are targeting the right keyphrases for organic optimisation of a website or for a Pay Per Click campaign? What […]

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SEO

Intelligent Speakers and Search Engines

As an avid Science Fiction fan, I often marvel at how modern innovations often mirror or even surpass the other-worldly technology showcased in my favourite movies and television shows. Who ever thought when Star Trek was first aired in early 1966 that hand-held communicators, speaking computers and particle weapons would become a reality just a […]