Some of you may now have heard about Google’s latest search engine update, named Google BERT. The BERT update (which stands for ‘Bidirectional Encoder Representations from Transformers’) is a natural language processing algorithm, basically helping a machine understand what words in a sentence mean in Human terms. The BERT algorithm update builds upon machine learning that Google have been using […]
Gearing up for a Bumper Black Friday It’s a fair bet that if you’re an online retailer in any sector (except very specialised sectors, like for instance Halloween costume supplies!) then you probably see your biggest volumes of sales around the Black Friday period leading into Christmas. By analysing data from Google Analytics showing the traffic trends of hundreds of […]
Retailers who run ‘bricks and mortar’ stores will be familiar with the following scenario. A potential customer walks through the door, does a circuit of the shop (perhaps mumbling a bit and pointing at things) and then leaves, never conversing, never looking like a purchaser. Could you have done more to convert this potential customer into a purchaser? Were they […]
What’sthe best way for a software developer to fix any bugs that it creates in its own software? Simple… get the software’s users to report the issues. This crowd sources any testing (for free!), meaning the software developer doesn’t have to pay out for expensive and time-consuming user testing, plus it gets the bugs fixed faster, meaning more robust software […]
I read with sadness back in May this year about the demise of Grumpy Cat, the internet meme sensation who not only shot to fame because of a genetically malformed face but ended up netting her owners millions of dollars in revenue in the process. https://www.bbc.co.uk/news/world-us-canada-48308638 Part of Grumpy Cat’s meteoric rise to fame was the viral effect of video […]
On-Page Optimisation for eCommerce in 2019 There are those in the Online Marketing community who will try to convince any potential new client that ‘Search Engine Optimisation’, especially on-page optimisation is some kind of mystic artform, the knowledge of which is only available to a tenth level monk who lives on the top a mountain in the Himalayas. The guy […]
What happened in eCommerce during 2018? Omni-Channel grew in importance If you want to see why having an integrated, Omni-Channel approach to retailing is so important, take a look at the multi-channel funnels data in your Google Analytics panel, especially the assisted conversions data. This will show you that user journeys for eCommerce are becoming extremely complex, with users diving […]