As the Christmas season fast approaches, it’s time to start preparing your online eCommerce store. If you’re uncertain about where to begin, here are 10 valuable tips to help you get started: Planning ahead Landing pages SEO Gift cards Personalisation Graphics Gift wrap Returns policy Marketing Testing 1. Planning ahead Thinking ahead is key particularly when organising events like Christmas, […]
It’s funny how no matter what direction technology pushes us in, people always default to what they know works. If you’re a ‘bricks and mortar’ retailer and you’ve been trading for many years, you will probably remember a time before all this Internet malarkey when ‘word of mouth’ was the key to getting sales. People would travel from miles around […]
Why a Hunch Can Lead to Disaster. I remember a few years ago having a meeting with a charity client of ours at the prestigious Google offices in Central London, along with the Director of Marketing for Google (UK), to discuss how Google could potentially help with promotion of charity’s online business. This charity helped to get young people into […]
As an avid Science Fiction fan, I often marvel at how modern innovations often mirror or even surpass the other-worldly technology showcased in my favourite movies and television shows. Who ever thought when Star Trek was first aired in early 1966 that hand-held communicators, speaking computers and particle weapons would become a reality just a few short decades later. It’s […]