Highlights from our customer day

Highlights from our customer day

On the 14th of May, we were delighted to host a Customer Day event at our head office in Newbury. The event was dedicated to connecting with our customers and showcasing the latest hardware and features in our multichannel retail software and services. The event was a great success and we wanted to take a moment to share some of […]

10 tips to get your online store ready for Christmas

10 tips to get your online store ready for Christmas

As the Christmas season fast approaches, it’s time to start preparing your online eCommerce store. If you’re uncertain about where to begin, here are 10 valuable tips to help you get started: Planning ahead Landing pages SEO Gift cards Personalisation Graphics Gift wrap Returns policy Marketing Testing 1. Planning ahead Thinking ahead is key particularly when organising events like Christmas, […]

Google Local Search Ranking Factors – Why Targetting ‘Short Head’ Is Back

Google Local Search Ranking Factors – Why Targetting ‘Short Head’ Is Back

Traditionally, optimisation of retail (eCommerce) websites has been all about so called ‘long tail’ keyphrases. These keyphrases are the ones which usually refer to the product level or ‘brand+product name+product type’ kind of searches. The reason for this is quite logical and is based on user behaviour, in that people generally shop online in a certain way for products, with […]