Winning a new customer costs far more than keeping one you already have. For independent retailers, footfall is hard won, every visitor who walks through the door has been earned through marketing spend, word of mouth, or simply a great shop window. Yet a surprising number of independent retail businesses have no structured way to bring that shopper back a […]
For independent retailers, competing with large national and multinational brands is no small task. One of the greatest pressures comes not just from attracting online sales, but from fulfilling them efficiently. When an integrated EPOS and ecommerce system begins to generate a high volume of daily orders, success can quickly turn into a strain if each order has to be […]
Managing online sales across multiple channels can quickly become complex and time consuming. Website orders, eBay, Amazon and Click and Collect, all create opportunity, but they also create workload. For independent retailers, that workload usually falls on a small team. Bring every online order into one central system The first step to regaining control is bringing everything into one place. […]
This November Google’s Webmaster Central Blog made a big announcement. Google has a major shakeup in how its search ranking algorithm will assess website content and usability penned in for the near future.
I read with interest that the ‘other’ £33 million National Lottery jackpot prize has now been collected and no doubt the recipient is swimming in expensive bubbly and splashing out on yachts and Lamborghinis. Good on them I say, after all don’t we all have a personal wish list of things we would do if we won the big one? […]