Bing is the 'new kid on the block' as far as search engines go and Google is still the 'big daddy'… but that's not the whole story! Our research leads us to believe that Bing is giving much higher conversion rates than Google, so if we had the same levels of traffic from Bing that Google currently enjoys our retail […]
Basic Retail SEO part 1 video
Intelligent Retail’s David Mackley along with members of the SEO team including David Fairhurst and Stephanie Jerome have just returned from a 4 day trip to the NEC, Birmingham for the International Autum Fair, one of the biggest retail fair’s of it’s type in Europe, which took all five halls at the NEC. Whilst there, we did a series of […]
Retail SEO – targetting the ‘long tail’
With upto 25% of all searches done in Google being totally unique (meaning no-one has searched for them before!), it makes sense to target your website content towards capturing high page search results for some of these 'long tail' phrases which can bring your e-commerce website targetted, focussed traffic which converts well into sales. Don't just think about 'short tail' […]
E-commerce website conversions
For a retail website owner, getting targetted visitors to visit your webpages is of course of paramount importance, but how what percentage of visitors get to your website from the search engines and what do your visitors do when they actually get to your website? By use of some clever analysis and clever tools, we can peer into the mind […]
The Net Positive approach to retail SEO
Intelligent Retail believe in creating well written, relevant content when promoting websites. Our Net+ approach to retail SEO adds to the user experience of all website visitors whilst providing a genuine resource for the whole of the web. We don't believe in the fast and easy path (which produces short-lived results and high bounce rates) because we care about our […]
E-Commerce SEO Techniques: Category and Product Layout
A short post about the correct way to structure your new e-commerce retail website using proven SEO (Search Engine Optimisation) methodology which will make life much, much easier for both the search engine 'spiders' and your website visitors. Read more…
E-Commerce Search Engine Optimisation : What you need to know…and why!
Online shops and e-commerce stores are seeing a boom even in recession… be smart and take a good look at how your e-commerce store is optimised! Want more information why you need to think about this most important of selling channels? See the full article below! Read more…
Retail Search Engine Optimisation Techniques: Reducing bounce rates
A large part of any on-page optimisation of a retail website is keeping visitors on the website once they have arrived. This stickiness of a website is measured by 'bounce rate' and can be tracked in many website analysis packages including Google's own Analytics package. Read more…
Retail SEO Techniques: Product level search engine optimisation
As with most things in business, it's the details that count… and as far as product descriptions and images are concerned for your retail e-commerce website, attention to detail is exactly what you need to make your website fly in the search engines. Read more…
Retail SEO Techniques: Utilising Online Viral Marketing
Retail website SEO traditionally is the hardest to perform, as the coding of the software used in many e-commerce packages out on the market is very search engine unfriendly. Luckily the Intelligent Retail 'Connect' system offers class leading search engine friendliness right 'out of the box'. This is of course great, and just what you want as the Connect system […]