I read with sadness back in May this year about the demise of Grumpy Cat, the internet meme sensation who not only shot to fame because of a genetically malformed face but ended up netting her owners millions of dollars in revenue in the process. https://www.bbc.co.uk/news/world-us-canada-48308638 Part of Grumpy Cat’s meteoric rise to fame was the viral effect of video […]
On-Page Optimisation for eCommerce in 2019 There are those in the Online Marketing community who will try to convince any potential new client that ‘Search Engine Optimisation’, especially on-page optimisation is some kind of mystic artform, the knowledge of which is only available to a tenth level monk who lives on the top a mountain in the Himalayas. The guy […]
What happened in eCommerce during 2018? Omni-Channel grew in importance If you want to see why having an integrated, Omni-Channel approach to retailing is so important, take a look at the multi-channel funnels data in your Google Analytics panel, especially the assisted conversions data. This will show you that user journeys for eCommerce are becoming extremely complex, with users diving […]
Creating an Online Marketing Strategy I work with a large range of retailers who all have a common problem – they all know that their online properties are an important part of their companies’ overall business strategy (and may be the growing part of the business) but in many cases those same retailers are lacking in the knowledge required to […]
Why You Should Be a Business Blogger Ever since Google introduced PageRank, which counts incoming links to a page as ‘votes of confidence’ for that page, we’ve had major problems with spammers trying to game Google’s systems. In simple terms, the more links you have coming from different websites to any particular page, the higher that page will rank for […]
If you are tasked with promotion of the eCommerce side of your business, it may be difficult to see the immediate benefits of Search Engine Optimisation (SEO). With so many different marketing methods such as affiliate marketing, Pay Per Click, email and Social Media Marketing offering almost immediate returns, why would you bother with a website content strategy and page […]
PATS Telford 2018 Seminars The Online Marketing team from Intelligent Retail again presented to pet retailers at the @PATS_TELFORD show 23rd and 24th September 2018, with Tina Jones and David Fairhurst attending. Again the team focussed on easy to implement, real-world strategies to help retailers optimise and promote their eCommerce websites, with sections focussing on external linking, social media strategies […]