The Duplicate Content Monster Just like most Western political systems, Google works on a ‘first past the post’ system when you’re talking about content. This means fresh, unique content is key to success. ‘That’s great!’ I hear you saying, ‘because I write my own product descriptions and all the content in my website is unique’. But is it? If you […]
Historical Link Reclamation Or grabbing back what’s rightfully yours! Search engines like Google use several different ranking factors to determine where to place pages in search results. These ranking factors can number into the hundreds (in Google’s case), but roughly speaking these ranking factors come into three main areas: On-site factors, Off-site factors and Hosting Environment. Traditionally the biggest influence […]
Why You Should Check Your Links The work that I do on many levels involves a series of quite easy to understand tasks all based on sound principles plus a modicum, well let’s make that large chunk, of common sense. Yet when it comes to Search Engine Optimisation and dealing with Google, my job also includes being on constant 24/7 […]
If like me, you are ‘getting on a bit’… you will remember a time way before the Internet, online shopping, video surveillance on every street corner and the predominance of social media. Back then, attention spans were vastly longer than today, because there was less visual stimuli, less data to assimilate, less demand on our waking hours. If you keep […]
Website Migration Why it pays to plan ahead when moving to a new website If you’re an established retailer, it’s a fairly safe bet that you already have an eCommerce website of some description. With the ever-accelerating pace of eCommerce in the UK, many retailers already have fully functioning eCommerce websites which contribute to overall revenue generation. If your business […]
How would you feel if a retailer predicted your shopping habits, shipped goods automatically to your door and debited your bank account or credit card without your prior knowledge? Welcome to the wacky world of Predictive Shopping! Although you may think that the scenario outlined above is science fiction, Big Data and AI systems have given companies all the tools […]
Focussed Category Names for eCommerce Trying to optimise a website for organic search results can sometimes be likened to playing a game of cards for high stakes, where nobody will tell you the rules or indeed what you forfeit if you lose. Google especially love to come out with half-truths, innuendo and contradiction with their ever-changing policies for both organic […]
A Crash Course in Voice Search Engine Optimisation Way back in the 1980’s I worked for an Engineering company making precision parts for trains, helicopters and all sorts of high-tech, extremely secretive military projects. All this technical wizardry was created by a CNC machining centre, programmed using a punched paper tape machine, allied with a green screen computer system with […]
A recent article by Henry Williams published in Startups looks at what small retail businesses can do to stand out from the crowd.