As the Christmas season fast approaches, it’s time to start preparing your online eCommerce store. If you’re uncertain about where to begin, here are 10 valuable tips to help you get started: Planning ahead Landing pages SEO Gift cards Personalisation Graphics Gift wrap Returns policy Marketing Testing 1. Planning ahead Thinking ahead is key particularly when organising events like Christmas, […]
What is web accessibility and why is it important? When you have a website, you want to attract as many visitors as possible. By making your website accessible you are ensuring that is usable for a wider range of people, including those with disabilities and impairments. This gives them the ability to navigate, interact, and understand the website and […]
Here at Intelligent Retail we are lucky to work with hundreds of dedicated, hard-working independent retailers who utilise our Multichannel EPoS (Electronic Point of Sale) and eCommerce systems to trade across many different channels, both online and offline. Prior to the Covid-19 outbreak, it was quite clear that eCommerce sales via multiple online selling channels had been increasing for many […]
Way back in the dying months of my time at University I started a business with one of my friends, focussing on web design and marketing. Even back in 1998, competition for domain names was tough and we spent many evenings trying to find the perfect name for the business and of course the perfect domain name. Many vicious cycles […]
There can be absolutely no doubt that the current Coronavirus (Covid-19) pandemic is having profound effects on every aspect of life. Unprecedented measures are currently being taken by governments Worldwide to mitigate the damage this disease is inflicting on citizens and because of this retail is suffering. Or is it? Shifting Priorities Whilst purchasing patterns have definitely shifted in the […]
Why a Hunch Can Lead to Disaster. I remember a few years ago having a meeting with a charity client of ours at the prestigious Google offices in Central London, along with the Director of Marketing for Google (UK), to discuss how Google could potentially help with promotion of charity’s online business. This charity helped to get young people into […]
For retail businesses in 2020, a fully functioning eCommerce website is massively important. In fact, if you live in the UK and rely on UK purchases, then your eCommerce website should consume a good portion of your trading hours, because this really is where the growth is… especially via mobile devices (tablets and smartphones). So… let me pose a scenario […]
Time, as the saying goes is precious. No more so when you’re running a retail business. Let’s face it, we would all rather be enjoying the fruits of our labour than spending all our time checking stock, listing products on Ebay, Amazon and eCommerce websites or doing the end of period accounting. A good multichannel Electronic Point of Sale system […]
I remember talking to a potential client many years ago who was terribly disappointed with the results from their new eCommerce website. This particular client had never traded online before, so went onto Google and did all of the required research. All of this research pointed to the fact that if you really want to make a business work in […]
Graphs, numbers, metrics and statistics – sounds overwhelming, doesn’t it? In this blog post we will guide you through the Google Search Console Performance report step by step so that you can get the best insights about your business’ online performance. What is Google Search Console? Google Search Console is a web service tool where you can get all your […]