Categories
eCommerce

Covid-19 and eCommerce – Keeping Retail Going

Here at Intelligent Retail we are lucky to work with hundreds of dedicated, hard-working independent retailers who utilise our Multichannel EPoS (Electronic Point of Sale) and eCommerce systems to trade across many different channels, both online and offline. Prior to the Covid-19 outbreak, it was quite clear that eCommerce sales via multiple online selling channels […]

Categories
SEO

Choosing a Great Domain Name for your eCommerce Store

Way back in the dying months of my time at University I started a business with one of my friends, focussing on web design and marketing. Even back in 1998, competition for domain names was tough and we spent many evenings trying to find the perfect name for the business and of course the perfect […]

Categories
EPoS

Retail and the Coronavirus – Do you Multichannel?

There can be absolutely no doubt that the current Coronavirus (Covid-19) pandemic is having profound effects on every aspect of life. Unprecedented measures are currently being taken by governments Worldwide to mitigate the damage this disease is inflicting on citizens and because of this retail is suffering. Or is it? Shifting Priorities Whilst purchasing patterns […]

Categories
eCommerce

Setting the Right Target for Your eCommerce Business

Why a Hunch Can Lead to Disaster. I remember a few years ago having a meeting with a charity client of ours at the prestigious Google offices in Central London, along with the Director of Marketing for Google (UK), to discuss how Google could potentially help with promotion of charity’s online business. This charity helped […]

Categories
SEO

eCommerce – Getting the Focus Right

For retail businesses in 2020, a fully functioning eCommerce website is massively important. In fact, if you live in the UK and rely on UK purchases, then your eCommerce website should consume a good portion of your trading hours, because this really is where the growth is… especially via mobile devices (tablets and smartphones). So… […]

Categories
EPoS

Why You Need a Multichannel EPoS System

Time, as the saying goes is precious. No more so when you’re running a retail business. Let’s face it, we would all rather be enjoying the fruits of our labour than spending all our time checking stock, listing products on Ebay, Amazon and eCommerce websites or doing the end of period accounting. A good multichannel […]

Categories
eCommerce

Product Pages – Your Virtual Salespeople

I remember talking to a potential client many years ago who was terribly disappointed with the results from their new eCommerce website. This particular client had never traded online before, so went onto Google and did all of the required research. All of this research pointed to the fact that if you really want to […]

Categories
eCommerce SEO

Beginner’s Guide: How to get the best insights of your Search Console Performance report

Graphs, numbers, metrics and statistics – sounds overwhelming, doesn’t it? In this blog post we will guide you through the Google Search Console Performance report step by step so that you can get the best insights about your business’ online performance. What is Google Search Console? Google Search Console is a web service tool where […]

Categories
eCommerce SEO

Gearing up for a Bumper Black Friday

Gearing up for a Bumper Black Friday It’s a fair bet that if you’re an online retailer in any sector (except very specialised sectors, like for instance Halloween costume supplies!) then you probably see your biggest volumes of sales around the Black Friday period leading into Christmas. By analysing data from Google Analytics showing the […]

Categories
eCommerce

Google Remarketing for Retailers

Retailers who run ‘bricks and mortar’ stores will be familiar with the following scenario. A potential customer walks through the door, does a circuit of the shop (perhaps mumbling a bit and pointing at things) and then leaves, never conversing, never looking like a purchaser. Could you have done more to convert this potential customer […]