Categories
eCommerce

Website User Experience – Why You Should Care

A few years ago I had to sell my beloved Honda S2000, a car which was as bonkers as it was beautiful. Despite the occasional leak of the soft top roof and an annoying habit of trying to kill me on roundabouts, I desperately loved that car and miss it daily. There was however one […]

Categories
Marketing

Chasing Google Search Results – Why Diversification Matters

It’s hard to imagine that the search engine behemoth Google started trading in a small suburban garage in California. Back then (1998), supported by a loan from Sun co-founder Andy Bechtolsheim Google was solely focussed on organising the massive amount of information already available on the fledgling World Wide Web and there wasn’t even a […]

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Google

Google Search Quality Rater Guidelines – A Retailer’s Guide

Imagine playing a card game where the dealer won’t tell you the rules, it costs you money every time you lose and you are more or less obliged to play in order to survive. I’m going to call this ‘the Google game’; it’s something that Online Marketers like myself know how to play very well. […]

Categories
SEO

The Nofollow Conundrum

What’sthe best way for a software developer to fix any bugs that it creates in its own software? Simple… get the software’s users to report the issues. This crowd sources any testing (for free!), meaning the software developer doesn’t have to pay out for expensive and time-consuming user testing, plus it gets the bugs fixed […]

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eCommerce

Creating an eCommerce marketing strategy that works

Creating an Online Marketing Strategy I work with a large range of retailers who all have a common problem – they all know that their online properties are an important part of their companies’ overall business strategy (and may be the growing part of the business) but in many cases those same retailers are lacking […]

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eCommerce

Important milestone in how HTTP websites treated by Google

Google’s long-term aim is for the web to be a more secure place for their users. As part of their efforts to realise this, the tech-giant is planning a series of releases across their operations in the near future.

Categories
Functionality SEO

Google eyes up change to go Mobile-First

This November Google’s Webmaster Central Blog made a big announcement. Google has a major shakeup in how its search ranking algorithm will assess website content and usability penned in for the near future.