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eCommerce

Covid-19 and eCommerce – Keeping Retail Going

Here at Intelligent Retail we are lucky to work with hundreds of dedicated, hard-working independent retailers who utilise our Multichannel EPoS (Electronic Point of Sale) and eCommerce systems to trade across many different channels, both online and offline. Prior to the Covid-19 outbreak, it was quite clear that eCommerce sales via multiple online selling channels […]

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SEO

Choosing a Great Domain Name for your eCommerce Store

Way back in the dying months of my time at University I started a business with one of my friends, focussing on web design and marketing. Even back in 1998, competition for domain names was tough and we spent many evenings trying to find the perfect name for the business and of course the perfect […]

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Marketing

Chasing Google Search Results – Why Diversification Matters

It’s hard to imagine that the search engine behemoth Google started trading in a small suburban garage in California. Back then (1998), supported by a loan from Sun co-founder Andy Bechtolsheim Google was solely focussed on organising the massive amount of information already available on the fledgling World Wide Web and there wasn’t even a […]

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Marketing

Getting Creative with Online Marketing

Do you remember Jedward? Personally, I’m desperately trying to forget about the two lads from Ireland who seemed to dominate the headlines back in 2009 but there’s no doubt the gruesome twosome had something which stirred emotions, good and bad. Some ridiculed John and Edward Grimes, after all why would you go onto a singing […]

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SEO

Laying the Groundwork for eCommerce

Why it pays to look ahead when planning out a new eCommerce website launch. As a well-seasoned online marketer, I’ve probably seen every possible scenario when being asked to promote a website, however it always surprises me when clients are totally on-board with the advice that I give and it really makes my day when […]

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SEO

Why on-going keyphrase research is a “must do” for SEO

Those associated with Online Marketing will know that before embarking upon any kind of online campaign, keyphrase research must be undertaken. If this vital step is not done then how will you ever know if you are targeting the right keyphrases for organic optimisation of a website or for a Pay Per Click campaign? What […]

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eCommerce

Google Remarketing for Retailers

Retailers who run ‘bricks and mortar’ stores will be familiar with the following scenario. A potential customer walks through the door, does a circuit of the shop (perhaps mumbling a bit and pointing at things) and then leaves, never conversing, never looking like a purchaser. Could you have done more to convert this potential customer […]

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SEO

The Nofollow Conundrum

What’sthe best way for a software developer to fix any bugs that it creates in its own software? Simple… get the software’s users to report the issues. This crowd sources any testing (for free!), meaning the software developer doesn’t have to pay out for expensive and time-consuming user testing, plus it gets the bugs fixed […]

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eCommerce SEO

Video Marketing – Why You Need It

I read with sadness back in May this year about the demise of Grumpy Cat, the internet meme sensation who not only shot to fame because of a genetically malformed face but ended up netting her owners millions of dollars in revenue in the process. https://www.bbc.co.uk/news/world-us-canada-48308638 Part of Grumpy Cat’s meteoric rise to fame was […]

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eCommerce

Creating an eCommerce marketing strategy that works

Creating an Online Marketing Strategy I work with a large range of retailers who all have a common problem – they all know that their online properties are an important part of their companies’ overall business strategy (and may be the growing part of the business) but in many cases those same retailers are lacking […]