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eCommerce

User Reviews – Virtual Gossip or Goldmine?

It’s funny how no matter what direction technology pushes us in, people always default to what they know works. If you’re a ‘bricks and mortar’ retailer and you’ve been trading for many years, you will probably remember a time before all this Internet malarkey when ‘word of mouth’ was the key to getting sales. People […]

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SEO

Getting the Right Domain Name For Your eCommerce Website

If there’s one thing guaranteed to cause frustration, stress and worry for any new eCommerce business owner, finding a good domain name is probably on the list. I remember way back in the early ‘noughties’ spending literally days musing over a name for my new business, one which had an available domain name and didn’t […]

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SEO

Why on-going keyphrase research is a “must do” for SEO

Those associated with Online Marketing will know that before embarking upon any kind of online campaign, keyphrase research must be undertaken. If this vital step is not done then how will you ever know if you are targeting the right keyphrases for organic optimisation of a website or for a Pay Per Click campaign? What […]

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SEO

Intelligent Speakers and Search Engines

As an avid Science Fiction fan, I often marvel at how modern innovations often mirror or even surpass the other-worldly technology showcased in my favourite movies and television shows. Who ever thought when Star Trek was first aired in early 1966 that hand-held communicators, speaking computers and particle weapons would become a reality just a […]

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eCommerce SEO

Beginner’s Guide: How to get the best insights of your Search Console Performance report

Graphs, numbers, metrics and statistics – sounds overwhelming, doesn’t it? In this blog post we will guide you through the Google Search Console Performance report step by step so that you can get the best insights about your business’ online performance. What is Google Search Console? Google Search Console is a web service tool where […]

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SEO

The Nofollow Conundrum

What’sthe best way for a software developer to fix any bugs that it creates in its own software? Simple… get the software’s users to report the issues. This crowd sources any testing (for free!), meaning the software developer doesn’t have to pay out for expensive and time-consuming user testing, plus it gets the bugs fixed […]

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eCommerce SEO

Video Marketing – Why You Need It

I read with sadness back in May this year about the demise of Grumpy Cat, the internet meme sensation who not only shot to fame because of a genetically malformed face but ended up netting her owners millions of dollars in revenue in the process. https://www.bbc.co.uk/news/world-us-canada-48308638 Part of Grumpy Cat’s meteoric rise to fame was […]

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eCommerce SEO

On-Page Optimisation for eCommerce in 2019

On-Page Optimisation for eCommerce in 2019 There are those in the Online Marketing community who will try to convince any potential new client that ‘Search Engine Optimisation’, especially on-page optimisation is some kind of mystic artform, the knowledge of which is only available to a tenth level monk who lives on the top a mountain […]

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eCommerce

Creating an eCommerce marketing strategy that works

Creating an Online Marketing Strategy I work with a large range of retailers who all have a common problem – they all know that their online properties are an important part of their companies’ overall business strategy (and may be the growing part of the business) but in many cases those same retailers are lacking […]

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eCommerce SEO

Easy Blogging for Better eCommerce Results

Why You Should Be a Business Blogger Ever since Google introduced PageRank, which counts incoming links to a page as ‘votes of confidence’ for that page, we’ve had major problems with spammers trying to game Google’s systems. In simple terms, the more links you have coming from different websites to any particular page, the higher […]