Imagine playing a game where the rules aren’t published, it costs you money every time you lose and you are more or less obliged to play in order to survive. I’m going to call this ‘the Google game‘; it’s something that Online Marketers like myself know how to play very well.

Why Targeting ‘Short Tail’ Is Back Traditionally, optimisation of retail (eCommerce) websites has been all about so called ‘long tail’ keyphrases. These keyphrases are the ones which usually refer to the product level or brand+product type. The reason for this is quite logical and is based on user behaviour, in that people generally shop online in a certain way for […]

Google is a fickle friend – changes in search engine algorithms and even manual changes to the search results by Google can leave an online business with no sales. For retailers who trade online as part of their overall strategy this can be a big loss, for purely eCommerce retailers this can be disastrous. Protect yourself from the vagaries of […]

Landing page optimisation is an essential part of SEO, helping gain targeted traffic to your website. Further work is needed to ensure that traffic converts into sales. Here we discuss exactly what is involved and how best to optimise your pages. Read more…

We've all heard of Facebook and Twitter, but what of Foursquare or Google Hotpot?  Do you know your RFID from your QR?  Read on to find out a bit more about the m-Commerce opportunities and technologies that are opening up for the retailer… Read more…