Imagine playing a game where the rules aren’t published, it costs you money every time you lose and you are more or less obliged to play in order to survive. I’m going to call this ‘the Google game‘; it’s something that Online Marketers like myself know how to play very well.

Why Targeting ‘Short Tail’ Is Back Traditionally, optimisation of retail (eCommerce) websites has been all about so called ‘long tail’ keyphrases. These keyphrases are the ones which usually refer to the product level or brand+product type. The reason for this is quite logical and is based on user behaviour, in that people generally shop online in a certain way for […]