The Intelligent Retail Creative Marketing Team has delivered more successful seminars in early 2012. These latest seminars covered how to get more visitors from Google & sell more on your eCommerce website. Read more…
Beginners Guide to Moving Online
The principles of retailing in a bricks-and mortar shop are about offering a compelling proposition, being very efficient in your service to customers, and understanding what it feels like to be a customer of your particular brand. When you make the move online, these principles still apply, but some extra knowledge and research is required. Here are the steps you […]
Conversion rate driving factors for eCommerce SEO
You’ve worked hard to get those visitors to your website… now all you have to do is convert those visitors into sales! Here’s a few pointers to help you increase the effectiveness of your eCommerce website and to lose less of those SEO generated website visitors! If you run an online store, then you’ll already know that it’s not all […]
Is your online business too dependent on Google?
Google is a fickle friend – changes in search engine algorithms and even manual changes to the search results by Google can leave an online business with no sales. For retailers who trade online as part of their overall strategy this can be a big loss, for purely eCommerce retailers this can be disastrous. Protect yourself from the vagaries of […]
Ecommerce SEO – Landing Page Optimisation
Landing page optimisation is an essential part of SEO, helping gain targeted traffic to your website. Further work is needed to ensure that traffic converts into sales. Here we discuss exactly what is involved and how best to optimise your pages. Read more…
Ecommerce SEO: Mobile web, the rise of mobile shopping – part 2
We've all heard of Facebook and Twitter, but what of Foursquare or Google Hotpot? Do you know your RFID from your QR? Read on to find out a bit more about the m-Commerce opportunities and technologies that are opening up for the retailer… Read more…
Ecommerce SEO: Mobile web, the rise of mobile shopping – Part 1
How can your business take advantage of the new technologies provided by mobile web browsing? In the first of two articles, you will discover how mobile m-Commerce is affecting our daily lives, and how the customer is changing to adapt to it. Learn about the evolution of mobile web, from the launch of the Blackberry to the release of the […]
Understanding eCommerce and Google
Intelligent Retail presented again at Spring Fair in 2011, with David Mackley, MD at Intelligent Retail leading the presentations on Sunday. This year we introduced a new speaker from our SEO team, Mr. Peter Shorney, who spoke at length about understanding the complexities of retail websites.. Read on for more information, videos and photos from the event, and for all […]
Getting Testimonials for Your Website – SEO
Always try hard to impress your customers and use the positive comments you obtain around your website. This helps develop trust for new customers who haven't tried you yet. Read on to find out more about how to use testimonials to your advantage. Read more…